Though social CRM’s a field in its infancy, it has the capacity to dramatically transform the way we engage customers, do business and understand markets. But how do you separate the substance from the hype and develop a social CRM system that’ll grow your company?

If your business engages in distribution, reducing costs will be an important pursuit. Increased revenues lead to increased expenses -- something you’ll be keenly aware of if you experienced a Christmas bump.

Next year will carry big expectations for Customer Relationship Management systems (CRMs).

The Global Financial Crisis put Business Intelligence (BI) and Enterprise Resource Planning (ERP) integration in the spotlight. We needed to know urgently what was happening in our businesses and why.

About 41 per cent of Australian consumers have now installed a mobile application on their phone, and, given their incredible popularity, it’s no surprise that businesses, and their employees, are crying out for mobile apps.