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Stories by Rob Enderle

What drives your company? Marketing, sales or engineering?

I recently saw my first in-person presentation by Larry Ellison, who arguably is the most successful salesman in the world. Oracle is a sales-driven company, and while that isn't unique, it is rare in the enterprise solutions business. Steve Jobs was one of Larry's closest friends, and Apple under Jobs was marketing-driven (with a heavy design emphasis), which was unique. Jobs was a marketing genius often compared favorably to PT Barnum and Walt Disney.

Written by Rob Enderle27 June 15 00:12

How to stop the security breach tsunami

It seems like almost every week there is a new security breach in either the government or in private business. The latest had nothing to do with China, instead it appeared to be more of a revenge attack by one baseball team on another.

Written by Rob Enderle20 June 15 01:43

U.S. surveillance programs are killing the tech industry

The Information Technology & Innovation Foundation, ranked as the most authoritative science and technology think tank in the U.S. (second in the world behind Max Planck Institutes of Germany), has just released its latest report on the impact of the existence and disclosure of the broad NSA national and international spying programs.

Written by Rob Enderle13 June 15 00:22

Lessons learned from the Apple-Google privacy fight

One of the fascinating things about the last decade was the iPhone. We had a market dominated by companies like Palm, RIM, Nokia and Samsung. Each was incredibly powerful in its segment and two were massive multinationals. But, despite all that, Apple walked in and cut through them like a knife through butter.

Written by Rob Enderle06 June 15 04:49

Why HP is failing and Dell is winning

This week was Dell's Annual Analyst Conference (DAAC) and next week is HP Discover [disclaimer: I've worked with HP and Dell for over a decade and covered both firms extensively], but this year I'll pass on the HP event and will be at VCE's analyst conference in Chicago. Here's why.

Written by Rob Enderle30 May 15 03:42

How to use crowdsourcing to sell your home

There has been a massive increase in crowdsourcing sites that promise to get you a great product at a low cost. We are selling our San Jose home (maintaining two houses when you have four pets that don't travel well together didn't work) and decided this might be a good way to test one of these new services. My wife Mary, who was a creative director at Intel, handles our Web design and consultation business and I talked her into using DesignCrowd.

Written by Rob Enderle23 May 15 02:18

IT leadership lessons from Sun Tzu: Passion matters

I recently attended an event celebrating the 50th Anniversary of Moore's law and was entranced by some of the old stories from Intel's founding. Part of what I found fascinating was the virtual passing of the torch from the passionate founder Gordon Moore to Intel's current CEO Brian Krzanich.

Written by Rob Enderle16 May 15 01:29

The 5 stages of venture capital denial

I attended the recent EMC World, which is one of the best events for press and analysts because it tailors its program for us and our specific needs. There was a nice balance of group sessions and one-on-ones. One of the sessions I found fascinating was given by Scott Darling from EMC Ventures about EMC's venture funding efforts.

Written by Rob Enderle09 May 15 01:19

Microsoft returns to its roots at Build with smart cows

I was the top launch analyst for Windows 95 and that product effectively launched me and I've worked with that firm for two decades now. Since then I've watched and been troubled by the many unfortunate changes and mistakes Microsoft has made.

Written by Rob Enderle02 May 15 06:01

How to stop 5 catastrophic corporate practices

All too often I have seen businesses repeat catastrophic mistakes when implementing strategic initiatives. Here are the five most common mistakes that companies regularly make thinking they are best practices.

Written by Rob Enderle16 Feb. 15 13:00

Expect tech trouble to come in 2015

As we start the New Year, let’s look ahead at some of the coming troubles and concerns of 2015.

Written by Rob Enderle09 Jan. 15 09:28

Why it's (finally) time to embrace thin client technology

Earlier this week, I was at Dell's analyst update on its thin client business and it got me thinking about how thin clients were supposed to replace personal computers. An experience that was instant on/off, that embodied simplicity and reliability and that not only had the performance of a PC but could be updated without any user impact was a compelling idea.

Written by Rob Enderle06 Dec. 14 06:36

5 signs that a vendor won't make it to 2020

I'm not going to call them out by name. I'm not that fond of getting nasty calls from PR folks, but I'm going to list what I think the conditions are for failure and you can then apply those conditions to your vendors to see how they fit. This goes beyond technology and into most areas of business.

Written by Rob Enderle27 Nov. 14 05:00

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