Stories by Rob Enderle

What iPad Pro teaches vendors about product development

Five years after the iPad sparked a revolution, the tablet market seems to be in free fall and PCs are making a comeback. In an attempt to revitalize the tablet market Apple just released the iPad Pro. Time will tell if this will work, in the meantime columnist Rob Enderle shares some lessons he says we can learn from the battle of tablets vs. PCs.

Written by Rob Enderle13 Nov. 15 22:41

The ironic history of the hybrid Cloud

While researching the history of the hybrid Cloud for a presentation, columnist Rob Enderle discovered some interesting and surprising facts.

Written by Rob Enderle06 Nov. 15 20:07

How to fight back against reputation damaging Internet monsters

In today’s world people make up stuff to damage reputations for both individuals and companies, either because they are paid to or just because they are bad people. No matter the reasons, it can do an amazing amount of damage in this age of social media. Columnist Rob Enderle shares a resource to keep on hand, just in case.

Written by Rob Enderle30 Oct. 15 22:08

Why you shouldn’t trust cloud service providers

It’s hard enough really trusting your own employees these days. So when it comes to employees of cloud service providers, columnist Rob Enderle writes you definitely shouldn’t trust them.

Written by Rob Enderle16 Oct. 15 20:05

How to do product launches right: Microsoft is back

All product showcases should be staged events professionally done where people leave excited about what they saw, says columnist Rob Enderle. Here’s a look at why Apple has been so successful and how Microsoft just got back in the game with a successful hardware launch.

Written by Rob Enderle09 Oct. 15 20:17

The dark side of early retirement

Instead of working to retire early, smart folks tend to find work they enjoy so they don’t want to retire. Columnist Rob Enderle can’t understand why anyone would want to retire at 35, calling the idea ‘idiotic.’

Written by Rob Enderle02 Oct. 15 16:52

The art of a successful tech company turnaround

Turnarounds are a bit of a passion for columnist and consultant Rob Enderle. More often than not they are done badly. Enderle talked with a client about how it pulled off a turnaround.

Written by Rob Enderle25 Sept. 15 17:34

How to do layoffs right (when you absolutely have to)

The tech industry has a history of doing major layoffs too frequently and often badly. The reality is this can and should be avoided. Columnist Rob Enderle discusses why layoffs should be seldom used and how to do them right when necessary.

Written by Rob Enderle18 Sept. 15 20:52

How a ‘Tiger Team’ can make internal audits strategic

Often transformational efforts at companies, though good in intention, fail in execution. Columnist Rob Enderle recently learned of a successful effort happening at NIC, an Internal Audit Tiger Team. Here’s a look at what it is and why it’s working.

Written by Rob Enderle04 Sept. 15 18:41

Can Cloud collaboration and data analytics cure cancer?

After decades of research, the data needed to cure cancer exists, but, unfortunately, writes columnist Rob Enderle it’s not being shared or analyzed effectively. That may be changing thanks to Intel and Oregon Health and Science University.

Written by Rob Enderle21 Aug. 15 20:01

Trump vs. Fox News signals a major focus group fail

I was reminded of why Steve Jobs hated focus groups when I watched the Fox News coverage of the Republican debate, specifically with respect to Donald Trump. Part of that coverage was to have a focus group expert query a captive focus group about their pre- and post-debate impressions -- he instead showcased why most firms should never use focus groups.

Written by Rob Enderle18 Aug. 15 03:50

8 must-have tools if you work from home

I've been working from home for well over a decade now, so it would be tough to move back into a corporate environment. However, working from a home office isn't for everyone and while there are some huge advantages, there are some drawbacks as well.

Written by Rob Enderle08 Aug. 15 04:50

Why don't tech companies get marketing?

Over the last couple of decades marketing has become an almost forgotten skill in the technology segment. This seems strange and partially explains why Apple, which was the only marketing-driven company in the segment, was so massively successful. So because engineering skills were more highly valued there seemed to be a sense that these talented engineers could take over marketing rolls as CEOs who lacked marketing training came on board and gutted or never created effective marketing organizations.

Written by Rob Enderle01 Aug. 15 00:30

Office romances are affairs to avoid

Most of us have heard the warning: "Don't date anyone you work with." If you've been in the workplace for a while you have likely either been in an office romance, had someone that worked for you get into one or watched a co-worker destroyed by one.

Written by Rob Enderle25 July 15 03:09

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