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Stories by Rob Enderle

How brick-and-mortar stores can beat the likes of Amazon

Online companies like Amazon that can analyze buyer behavior have a major advantage over brick-and-mortar retailers. However, artificial intelligence platforms tied to in-store sensors could eventually even the playing field.

Written by Rob Enderle14 Jan. 17 04:33

The future of AI is humans + machines

Columnist Rob Enderle writes that in the near future artificial intelligence agents will focus on all areas of business. But fear not, AI agents will not be replacing people, but making them better and far more effective.

Written by Rob Enderle10 Dec. 16 04:07

Why assuming data is secure is dangerous and stupid

The latest news concerning Hilary Clinton’s email has columnist Rob Enderle ticked off because it highlights an ongoing problem regarding security breaches, assuming we are secure.

Written by Rob Enderle05 Nov. 16 02:58

Why Patriots coach tossed Microsoft’s Surface

Patriots coach Bill Belicheck has had it with tech and is going back to hard copy. Columnist Rob Enderle writes that there’s a lesson to learn from this.

Written by Rob Enderle22 Oct. 16 03:03

Why sentient tools will be catastrophic to the job market

Columnist Rob Enderle writes that the rapid rise of sentient technologies such as autonomous cars will have a major impact on the job market that could leave a huge number of people unemployed and a substantial number of companies non-viable.

Written by Rob Enderle08 Oct. 16 02:40

Best practices for pitching enterprise products

The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.

Written by Rob Enderle24 Sept. 16 01:25

Why Tesla’s customer loyalty ratings beat Mercedes

Columnist Rob Enderle writes that marketing isn’t about selling stuff anymore. It’s about selling experiences. A recent trip made it clear that Tesla gets this and Mercedes does not.

Written by Rob Enderle17 Sept. 16 01:47

How analytics could end layoffs

By using analytics wisely, columnist Rob Enderle writes, layoffs could become obsolete.

Written by Rob Enderle02 Sept. 16 21:00

How marketing skills drive success at HP Inc.

You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.

Written by Rob Enderle26 Aug. 16 22:00

The Trump train wreck fueled by confirmation bias

Donald Trump doesn’t believe in hard facts, writes Rob Enderle. Trump is essentially the living definition of confirmation bias, which is a company killer and will likely be the downfall of Trump.

Written by Rob Enderle06 Aug. 16 00:54

Clinton wins, how analytics cost Trump the election

Columnist Rob Enderle takes a look into the future, a future in which Hilary Clinton became president and Donald Trump didn’t. It all came down to analytics.

Written by Rob Enderle23 July 16 02:45

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