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Stories by Rob Enderle

Best practices for pitching enterprise products

The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.

Written by Rob Enderle24 Sept. 16 01:25

Why Tesla’s customer loyalty ratings beat Mercedes

Columnist Rob Enderle writes that marketing isn’t about selling stuff anymore. It’s about selling experiences. A recent trip made it clear that Tesla gets this and Mercedes does not.

Written by Rob Enderle17 Sept. 16 01:47

How analytics could end layoffs

By using analytics wisely, columnist Rob Enderle writes, layoffs could become obsolete.

Written by Rob Enderle02 Sept. 16 21:00

How marketing skills drive success at HP Inc.

You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.

Written by Rob Enderle26 Aug. 16 22:00

The Trump train wreck fueled by confirmation bias

Donald Trump doesn’t believe in hard facts, writes Rob Enderle. Trump is essentially the living definition of confirmation bias, which is a company killer and will likely be the downfall of Trump.

Written by Rob Enderle06 Aug. 16 00:54

Clinton wins, how analytics cost Trump the election

Columnist Rob Enderle takes a look into the future, a future in which Hilary Clinton became president and Donald Trump didn’t. It all came down to analytics.

Written by Rob Enderle23 July 16 02:45

A SWOT analysis of Trump vs. Clinton

Competitive assessment takes the publicly known attributes of a product and compares it to its competition. Columnist Rob Enderle uses SWOT to compare and contrast Donald Trump and Hilary Clinton.

Written by Rob Enderle09 July 16 04:23

Why unpaid internships are underrated

Columnist Rob Enderle writes that experience matters, so taking that low or no-pay internship now can pay off big time in the long run.

Written by Rob Enderle02 July 16 01:52

How analytics can prevent rather than explain tragedy

Columnist Rob Enderle writes that we are far more likely to use analytics badly and suggests that IT should take the reins to ensure the analytics process is as effective – and free of confirmation bias -- as possible.

Written by Rob Enderle18 June 16 05:03

How Google killed Nest and why acquisitions fail

Google buying Nest is a good example of why most companies should avoid acquisitions. Columnist Rob Enderle writes that you can’t buy people, and a firm without the employees who made it a success is a failure in the making.

Written by Rob Enderle11 June 16 02:41

Lady Gaga, Intel, others team up to fight online harassment

Harassment of women in tech is a problem that Intel, Lady Gaga and others are urging top tech execs to fight. Columnist Rob Enderle writes that we have to stop tolerating this behavior in order to stop it.

Written by Rob Enderle04 June 16 01:02

New IoT security certification aims to make the world safer

Underwriters Laboratories new Cybersecurity Assurance Program (CAP) looks to certify Internet of Things products. Columnist Rob Enderle writes that these CAP certification will improve IoT security and help CIOs sleep better at night.

Written by Rob Enderle21 May 16 01:12

15 ways to not get fired from your dream job

You’ve got your dream job, now how do you keep it? Columnist Rob Enderle shares 15 things you should know before you even start your new dream job in order to not get fired.

Written by Rob Enderle23 April 16 05:15

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