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Stories by Rob Enderle

Why don't tech companies get marketing?

Over the last couple of decades marketing has become an almost forgotten skill in the technology segment. This seems strange and partially explains why Apple, which was the only marketing-driven company in the segment, was so massively successful. So because engineering skills were more highly valued there seemed to be a sense that these talented engineers could take over marketing rolls as CEOS who lacked marketing training came on board and gutted or never created effective marketing organizations.

Written by Rob Enderle01 Aug. 15 00:30

Office romances are affairs to avoid

Most of us have heard the warning: "Don't date anyone you work with." If you've been in the workplace for a while you have likely either been in an office romance, had someone that worked for you get into one or watched a co-worker destroyed by one.

Written by Rob Enderle25 July 15 03:09

How to find career happiness: Stop chasing the money

When I started working on my undergraduate degree, one areas I focused on was manpower management -- the study of how to manage and motivate people. A lot of work went into understanding what got employees up and focused and how to match people to the jobs they would most enjoy.

Written by Rob Enderle18 July 15 02:46

Why happiness beats money when choosing a tech career

I've had an incredibly varied and generally fascinating career. I dropped out of college after two years to work full time at Disney. When they fired everyone in management who didn't have a degree, I walked off the job and went back and finished my Associate in Arts degree. Then I went on to earn a Bachelor of Science degree and ended up working in commercial real estate after turning down an interview with the firm that would eventually become Microsoft. (Yes, I still kick myself in the butt for that one.)

Written by Rob Enderle11 July 15 01:09

Security threats and why you never want to name anything

There is a bit of a name fight going on with a new class of security software. Traditionally, this has been called UBA, for User Based Analysis or Analytics. However, recently newer firms are coming to market arguing that the name should have more to do with the benefit the technology provides and reflect that the breadth of analysis goes well beyond users. Thus, you have ABD, or Active Breach Detection, and this could as easily be DBD, or Dynamic Breach Detection, or even SJIASSFYCAWCTYWTAAWTAS or Some Jerk Is Already Stealing Stuff From Your Company And We Can Tell You Who They Are And What They Are Stealing.

Written by Rob Enderle04 July 15 01:57

What drives your company? Marketing, sales or engineering?

I recently saw my first in-person presentation by Larry Ellison, who arguably is the most successful salesman in the world. Oracle is a sales-driven company, and while that isn't unique, it is rare in the enterprise solutions business. Steve Jobs was one of Larry's closest friends, and Apple under Jobs was marketing-driven (with a heavy design emphasis), which was unique. Jobs was a marketing genius often compared favorably to PT Barnum and Walt Disney.

Written by Rob Enderle27 June 15 00:12

How to stop the security breach tsunami

It seems like almost every week there is a new security breach in either the government or in private business. The latest had nothing to do with China, instead it appeared to be more of a revenge attack by one baseball team on another.

Written by Rob Enderle20 June 15 01:43

U.S. surveillance programs are killing the tech industry

The Information Technology & Innovation Foundation, ranked as the most authoritative science and technology think tank in the U.S. (second in the world behind Max Planck Institutes of Germany), has just released its latest report on the impact of the existence and disclosure of the broad NSA national and international spying programs.

Written by Rob Enderle13 June 15 00:22

Lessons learned from the Apple-Google privacy fight

One of the fascinating things about the last decade was the iPhone. We had a market dominated by companies like Palm, RIM, Nokia and Samsung. Each was incredibly powerful in its segment and two were massive multinationals. But, despite all that, Apple walked in and cut through them like a knife through butter.

Written by Rob Enderle06 June 15 04:49

Why HP is failing and Dell is winning

This week was Dell's Annual Analyst Conference (DAAC) and next week is HP Discover [disclaimer: I've worked with HP and Dell for over a decade and covered both firms extensively], but this year I'll pass on the HP event and will be at VCE's analyst conference in Chicago. Here's why.

Written by Rob Enderle30 May 15 03:42

How to use crowdsourcing to sell your home

There has been a massive increase in crowdsourcing sites that promise to get you a great product at a low cost. We are selling our San Jose home (maintaining two houses when you have four pets that don't travel well together didn't work) and decided this might be a good way to test one of these new services. My wife Mary, who was a creative director at Intel, handles our Web design and consultation business and I talked her into using DesignCrowd.

Written by Rob Enderle23 May 15 02:18

IT leadership lessons from Sun Tzu: Passion matters

I recently attended an event celebrating the 50th Anniversary of Moore's law and was entranced by some of the old stories from Intel's founding. Part of what I found fascinating was the virtual passing of the torch from the passionate founder Gordon Moore to Intel's current CEO Brian Krzanich.

Written by Rob Enderle16 May 15 01:29

The 5 stages of venture capital denial

I attended the recent EMC World, which is one of the best events for press and analysts because it tailors its program for us and our specific needs. There was a nice balance of group sessions and one-on-ones. One of the sessions I found fascinating was given by Scott Darling from EMC Ventures about EMC's venture funding efforts.

Written by Rob Enderle09 May 15 01:19

Microsoft returns to its roots at Build with smart cows

I was the top launch analyst for Windows 95 and that product effectively launched me and I've worked with that firm for two decades now. Since then I've watched and been troubled by the many unfortunate changes and mistakes Microsoft has made.

Written by Rob Enderle02 May 15 06:01

How to stop 5 catastrophic corporate practices

All too often I have seen businesses repeat catastrophic mistakes when implementing strategic initiatives. Here are the five most common mistakes that companies regularly make thinking they are best practices.

Written by Rob Enderle16 Feb. 15 13:00

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