European SugarCRM customers get more options via Deutsche Telekom

European SugarCRM customers get more options via Deutsche Telekom

SugarCRM's initial push will focus on Germany, Austria and Switzerland

SugarCRM customers in Germany, Austria and Switzerland -- especially those concerned about privacy and data access issues -- look to be the prime beneficiaries of a deal for Deutsche Telekom to host the company's customer relationship management service.

The biggest advantage for prospective users is that Deutsche Telekom subsidiary T-Systems can host the CRM platform locally. The telco made a point of highlighting that T-Systems offers the CRM services from "a highly secure private cloud complying with Germany's stringent privacy regulations".

SugarCRM is available from T-systems worldwide, but the initial push will focus on the three German-speaking countries in Europe.

Under the agreement, T-Systems will resell Sugar as a hosted product on its infrastructure. It will take care of operation and consulting for the joint service. The company will also have the option of offering customers the on-premise version of Sugar.

The deal is an important one for SugarCRM because it provides a stronger entry to Europe's biggest market. Deutsche Telekom signed a deal with competitor Salesforce back in March, so the fact that it also wanted to have Sugar in its cloud portfolio is a sign of strength for the upstart.

The continued revelations about U.S. government snooping have been a hot topic for European CIOs this year. Right or wrong, European cloud and security vendors see it as a golden opportunity to differentiate their products from competing U.S. offerings.

T-Systems didn't announce any pricing for its SugarCRM offerings.

There are three generally available versions of Sugar to choose between: Professional, Enterprise and Ultimate.

A minimum annual subscription for the Professional version starts at US$4,200 with 10 user licenses (which equals $35 per user and month). It includes features such sales automation and forecasting; lead management; and call center automation.

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