What do people hate most about the new Yahoo Mail?
- 18 October, 2013 23:01
Yahoo's new Mail, as pictured on Oct. 18, 2013.
When Yahoo Mail turned 16 earlier this month, the company celebrated by giving it a new, Gmail-like interface. It might now wish that it hadn't -- thousands of users have taken to the Web to complain about things they don't like.
With more than 100 million daily users, Mail is important for Yahoo. It's one of the company's most prominent services, and CEO Marissa Mayer has said it's one of the top things she wanted to improve to attract new users.
Her struggles with Mail highlight the challenges of redesigning popular online services -- people often don't like change. They're also a reminder that Mayer, a former Googler, can't fix Yahoo by simply carrying over things that Google does well.
A Yahoo spokesman said it's typical with any significant product change to see a mixed reaction from users, "particularly in the beginning and with products that have a large user base."
Mail users have expressed their displeasure on a Yahoo forum for Mail users. "The new version is just horrible," grumbled one. "I've been using Yahoo Mail for many years, and I've never seen anything like this mess."
"What a fiasco," said another.
Based on the number of votes for each suggestion here are the top five reasons people are fed up with the new Mail.
1. Please bring back tabs.
The new Yahoo Mail no longer has tabs, which made it easy to open multiple emails at once. That feature "placed Yahoo Mail head and shoulders above the competition," wrote one user. The suggestion to bring back tabs had amassed more than 55,000 thumbs-up by Friday afternoon.
Yahoo responded on the forum that it was "actively listening to user feedback so we can continuously make improvements."
2. Folders are hard to access.
With nearly 13,000 votes, users are complaining they can't easily view their folders without leaving their inbox. "I want to monitor new emails to my inbox and my folders at the same time," griped one user.
"Put the old system back in place," another person said, in one of nearly 700 comments on the topic.
3. Put the formatting toolbar back at the top.
More than 12,000 people voted for a suggestion to put the formatting toolbar at the top of the compose window. And while you're at it, make it color.
4. Where did the buttons go?
Some users are finding it tricky to do basic things, like saving a draft of an email. Some also want the filtering, formatting and send buttons back.
As Yahoo explained in its response, users can now close and save a draft by clicking an "X" -- which is how Google does it in Gmail.
"Please bring back the save drafts button," one user wrote. "It did not automatically save."
5. Conversations are sorted by newest first.
Some users don't like the way email exchanges are grouped into single "conversations," which is also how Gmail does it. They want the option to control whether the oldest or most recent message appears at the top.
For anyone who's confused, Yahoo has a Help article that explains common tasks like how to compose an email.
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
Why IT projects really fail
Queensland government to provide 200 services online by 2015
Call Centers Suffer From Big Data Overload
CIO 100: Carsales wins top gong for innovation
How to secure passwords and other critical numbers
Best Practices to Make BYOD Simple and Secure
As consumerisation continues to transform IT, organisations are moving quickly to design strategies to allow BYOD in the workplace. This paper provides IT executives with guidance to develop a complete BYOD strategy which gives people optimal freedom of choice while helping IT adapt to consumerisation - at the same time addressing requirements for security, simplicity and cost reduction. Find out how device ownership eases IT burdens in endpoint procurement and management. Click to download!
Eight Simple Steps to Boost Campaign Results Using Predictive Modelling
Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process.
Complexity Ate My Budget
It’s high time we tamed the monster we created! Against a backdrop of sustained and uncontrollable data growth, most of today’s operational problems revolve around backup and recovery. Understanding the hidden costs and implications for data protection strategies is critical, but the complexity of the nebulous and amorphous cloud can make everything hazy. This white paper breaks it down to different dimensions of virtualisation and how to deliver the productivity and flexibility it promises.