Subscribe to CIO Magazine »

Adobe CEO dodges IT pricing issue at office opening

Adobe opens new Sydney office amid scrutiny of its Australian pricing
Communications minister Senator Stephen Conroy, Adobe CEO Shantanu Narayen and NSW Premier Barry O’Farrell cutting the ribbon to officially open the Adobe Australia office.

Communications minister Senator Stephen Conroy, Adobe CEO Shantanu Narayen and NSW Premier Barry O’Farrell cutting the ribbon to officially open the Adobe Australia office.

Adobe's CEO, Shantanu Narayen, was today quizzed over the Australian pricing of Adobe software products at the launch of the software company's new office in Sydney.

Adobe, along with Apple and Microsoft, has been summonsed to appear in Canberra on 22 March for a public hearing on IT pricing. The summons has been issued by a parliamentary inquiry that is examining the difference between IT and digital goods pricing in Australia compared to other countries.

Following the summons Adobe dropped the price of its Creative Cloud offering in Australia to be more aligned with its pricing in the United States.

The service-based offering previously cost $62.99 a month for an online annual subscription and has been reduced to $49.99, Adobe said in a statement.

Narayen did not provide a reason for the misalignment of prices at the office opening but instead, he drew attention to the Australian market being an attractive place to expand due to the strong adoption of cloud and digital marketing services.

"The innovative and adaptive nature of business ... [makes] it a very forward-looking, fast-moving region. The calibre of talent we draw from here is also very strong,” he said.

Adobe launched its Creative Cloud offering in April 2012 for individuals and expanded its offering to small and medium businesses in Australia last month.

The software giant's new office is located in Sydney’s CBD and is staffed by 180 employees.

It includes a demonstration facility and training centre and will be the base for Adobe’s Talent Acquisition services and Centre of Excellence for Enterprise Engagement across Asia and the Asia-Pacific region.

Update: This article originally contained a statement from an Adobe spokesperson confirming that the price cut to Creative Cloud was linked to the parliamentary inquiry. However, Adobe says the original statement is erroneous and that "the price drop is not connected with the parliamentary inquiry".

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Adobe, Apple, Creative, Microsoft
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Adobe Australia, Cloud, adobe, Senator Stephen Conroy, Adobe CEO
Latest Blog Posts
  • Simple, Proven, Tranformative
    A cheat Sheet for Google Apps for Business
    Learn more »
  • The Three Essential Steps to Successful Cloud Migration
    Businesses and enterprises have quickly realised the power and efficiency of cloud computing, but migrating to the cloud can be a challenging process. This guide leads you through the three key steps you should take to assess your workload, select the most appropriate cloud model and ensure your cloud provider’s migration methodology stacks up.
    Learn more »
  • eBook - Flash Buyers Guide
    This paper provides a guide for evaluating and selecting the best all-flash storage for your enterprise class environment. The detailed content covers all product classes and where they can be best applied to your circumstances, as well as what the key elements are for each to avoid potential pitfalls in the selection process.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index

Recent comments