Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Google rolls out Enhanced Campaigns for AdWords

Will allow businesses to manage ad campaigns across multiple devices

Google has announced it is rolling out a new AdWords system called Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices.

Google said businesses will be able to advertise their products and services simultaneously across both mobile and desktop and target people in certain locations or at certain times of the day.

“A breakfast cafe wants to reach people nearby searching for [coffee] or [breakfast] on a smartphone. Using bid adjustments, with three simple entries, they can bid 25 per cent higher for people searching a half a mile away, 20 per cent lower for searches after 11am and 50 per cent higher for searches on smartphones, Sridhar Ramaswamy, Google’s senior vice president of engineering, wrote on the Google Blog.

"These bid adjustments can apply to all ads and all keywords in one single campaign,” he said.

With a focus on increasing cost per click on mobile search ads, Google is introducing a free mobile ad conversion measurement tool that allows businesses to track the duration of calls from potential buyers.

Google has offered some support resources on its blog to help businesses prepare for the changes.

Businesses will be able to upgrade their campaigns at the end of February, with all campaigns to be automatically upgraded by mid-2013.

Follow CIO Australia on Twitter and Like us on Facebook… Twitter: @CIO_Australia, Facebook: CIO Australia, or take part in the CIO conversation on LinkedIn: CIO Australia

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Facebook, Google
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Google, mobile advertising, Enhanced Campaigns, google adwords
Latest Blog Posts
Whitepapers
  • Using an Expert System for Deeper Vulnerability Scanning
    This paper serves security professionals interested in better techniques for finding vulnerabilities, who have a solid understanding of networking principles and familiarity with the concepts related to hacking, vulnerabilities, and exploits. Read on for an in-depth view of the use of expert systems to achieve accurate and detailed vulnerability results.
    Learn more »
  • Case Study: ETEL Limited
    Read how ETEL Limited, a pioneering design and manufacture business in New Zealand, managed to perfect their expansion into new markets by utilising an ERP system to support growth and provide “one source for truth” accessible to the entire organisation.
    Learn more »
  • Journey to the Future-State framework
    Defining the future role and cataloguing the competencies that would take CIOs there was only the first step. In 2009 Council members pushed for more – they wanted to help the IT profession make the journey from Functional Head (where IT is inevitably viewed as a cost centre) to a Business Strategist (where IT is externally focused and viewed as an organisational ‘game changer’). Although a single prescription for advancing the role is impossible because CIOs circumstances are all different, members wanted a general roadmap and guidelines.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index

Recent comments