Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Facebook revenue jumps 40 per cent in Q4 as mobile overtakes Web use

The number of daily users on mobile exceeded daily Web users for the first time

Facebook posted a revenue increase of 40 per cent in the fourth quarter as the number of daily mobile users exceeded daily Web users for the first time ever, the company reported.

Revenue for the social networking company rose to $US1.59 billion in the quarter ended Dec. 31, up about 40 per cent from $US1.13 billion in the fourth quarter of 2011. The increase is a considerable uptick from the 32 per cent year-over-year sales gain that Facebook posted in the third quarter of 2012.

The site's monthly active users on mobile devices increased 57 percent year over year to 680 million; mobile daily active users also exceeded daily active users on the Web for the first time during the quarter, Facebook announced.

Total monthly active users were 1.06 billion, up 25 per cent from the year-earlier quarter.

"In 2012, we connected over a billion people and became a mobile company," CEO Mark Zuckerberg said in a statement.

Facebook's mobile business also brought in a larger share of the company's overall advertising revenue. It made up 23 per cent of ad revenue, up from 14 per cent of ad revenue in the third quarter.

Facebook's total advertising revenue was $US1.33 billion, representing 84 per cent of the company's total sales.

Facebook posted net income of $US64 million for the quarter, representing a profit for the first time since the company went public last May. It reported a net loss of $US59 million during 2012's third quarter.

However, the fourth-quarter profit was down more than 78 per cent from the $US302 million that Facebook earned a year earlier, before it was publicly listed.

Total annual revenue increased 37 per cent to $US5.09 billion.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Facebook
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Internet-based applications and services, social networking, internet, social media, Facebook
Latest Blog Posts
Whitepapers
  • Pathways Advanced ICT Leadership Development Program Course Outline and Big 6 2013
    Developed by the CIO executive Council in conjunction with Rob Livingstone Advisory, Pathways Advanced is a 12-month CIO delivered, small group, mentor based professional leadership development program. Pathways Advanced brings together best practice, thought leadership and business insights for today’s most promising ICT professionals
    Learn more »
  • How to Successfully Select an ERP System
    An Enterprise Resource Planning (ERP) system is a series of software applications that collect and compiles data from different departments to enhance collaboration and co-ordination within the business. If you’re looking to implement your first ERP system, or to upgrade from an existing system, this whitepaper offers eight simple steps for selection that will lead to long-term strategic success.
    Learn more »
  • Delphix and Pure Storage Team to Super-Charge Database Deployments
    This webcast presentation, prepared by Delphix and Pure storage, explores super-charge database deployments and how they can aid business strategy. The presentation details the main features of a new flash solution – high performance, inline data reduction, resilience and scalability, and the value of simplicity. Viewers can learn how to put an end to inefficient or delayed QA, Sharing DB environments, using DB subsets and slow environment builds.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Latest Jobs
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index

Recent comments