Subscribe to CIO Magazine »

Anti-cyber-bullying tool creator inks deals with hardware giants

Push to stem cyber-bullying and offer protection against online predators

ProtectaChild, an Australian company that has built software which helps parents protect their children from cyber-bullying and online predators, has signed agreements with hardware giants Acer and Lenovo to help build sales of the tool.

Launched in mid-2012, the ProtectaChild tool – purchased online for $15 per month – enables parents to monitor their children’s online activity on social networking sites Bebo, Facebook, MySpace, Twitter and YouTube. It provides alerts when their children are followed by adults or become friends with someone who has no other friends in common.

Speaking to CIO Australia, company founder Jason Edwards said the company didn’t get the response it expected from television advertising campaigns last year, prompting a plan to promote the tool through third-parties. ProtectaChild was also featured on popular current affairs program Today Tonight last September.

Edwards declined to reveal how many customers have purchased the ProtectaChild tool since it was launched last year.

Under a new global agreement with Lenovo, the ProtectaChild software will be available from a Lenovo-branded store within the Windows 8 App Store from the second week of February. It will cost $9.95 per month for a licence to protect five children.

Terence Ng, senior business development manager at Lenovo, said people who have purchased a Lenovo computer running the Windows 8 operating system will be able to download the tool.

Meanwhile, Acer will send emails to 500,000 customers this week promoting ProtectaChild, free for three months under a 12 month plan. A second email campaign will be sent out next week to all 10,000 schools across Australia, offering the tool for $9.95 per month for 12 months.

Derek Walker, national education sales manager at Acer, said: “Our devices are out there in the hands of school students, we hear there’s a lot of cyber-bullying going on and want to protect school students against that."

Walker said ProtectaChild’s “crowd support feature”, which enables parents in a small community to identify a person as a known person in their children’s social networks, was unique.

Members Alliance Education Foundation – which provides a suite of online learning programs and planning and reporting packages for teachers – will provide parents and children with access to ProtectaChild. The non-profit organisation is trialling its new online services with 30 schools across Australia during the first and second school terms of 2013.

The agreements come just two weeks after Julia Gillard announced new government guidelines for handling complaints on social media to help stop cyber-bulling in Australia.

Facebook, Google (including YouTube), Yahoo and Microsoft signed a co-operative arrangement for complaints handling on social networking sites. Twitter is yet to jump on board.

Online bullying is becoming more prevalent and sadly, some young people living in Australia have taken their own lives. In January last year, 14-year-old Melbourne schoolgirl Sheniz Erkan committed suicide after suffering cyber bullying.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Acer, Bebo, Facebook, Google, Lenovo, Microsoft, Yahoo
References show all


Robert Thomson


Another great resource to protect our kids online is and have premium protection for $19.99 a year.

Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: MySpace, bebo, Derek Walker, ProtectaChild, Lenovo, acer, Facebook, youtube, James Edwards
Latest Blog Posts
  • The Three Essential Steps to Successful Cloud Migration
    Businesses and enterprises have quickly realised the power and efficiency of cloud computing, but migrating to the cloud can be a challenging process. This guide leads you through the three key steps you should take to assess your workload, select the most appropriate cloud model and ensure your cloud provider’s migration methodology stacks up.
    Learn more »
  • Guide: 10 Essential Questions about Mobile App Containers
    Mobile apps are the ultimate corporate dilemma: They turbo-charge productivity—but also bring significant security risks. How do you navigate the challenge and emerge with both? With a comprehensive approach to security.Learn the key areas to focus on as you build a mobile app security strategy.
    Learn more »
  • Transform IT, Transform the Enterprise
    Existing IT operational models and an ageing infrastructure are CIOs back from their full potential. This paper reveals the three IT imperatives for a CIO-led transformation, and details how CIOs are adopting strategies to change IT and assert their organisations as business leaders and innovators.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index

Recent comments