Facebook launches ad conversion measurement for businesses
- 23 January, 2013 16:50
Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network.
Businesses can track the performance of their advertisements on Facebook and see how many registrations or transactions are being driven from the website.
“Conversion measurement and optimisation can be used on all Facebook ads and sponsored stories, and in combination with any targeting capabilities,” Facebook wrote in a blog post.
“Facebook conversion measurement is also the only solution that can report when a user views an ad on one device (e.g. mobile phone) but converts on another (desktop computer), which is useful for cross-platform ad campaigns.”
The social network has also combined optimised cost-per-thousand impressions (CPM) with the conversion measurement tool so businesses can market products and services to people who are most likely to make a purchase.
“Beta tests have shown that when the conversion measurement tool [was] used with optimised ads, [it] reduced the cost-per-conversion by 40 per cent when compared to cost-per-click ads using the same budget."
Conversion measurement is available in power editor, ads manager and API partners on Facebook.
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
Why IT projects really fail
Queensland government to provide 200 services online by 2015
Call Centers Suffer From Big Data Overload
CIO 100: Carsales wins top gong for innovation
How to secure passwords and other critical numbers
Challenges & Opportunities for Government Data Management in Australia
From almost every angle, the message for Australian government bodies is as clear as it is for their private sector counterparts: do more with less. Effective data management policies are often the best ‘unrealised’ opportunities to directly address these high-level challenges, especially when it comes to government data custodianship.
How to Compare Application Delivery Controllers
Application delivery controllers (ADCs) are one of the most critical elements of cloud infrastructures and enterprise data centre architectures. ADCs strongly impact performance, scale and security of the entire application environment, so it is extremely important for IT leaders to choose the right one. In this whitepaper, we look at 9 competing ways to compare ADCs and what products step up.
APAC Digital Performance
With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, Asian markets are ripe for more innovative and adept interactive engagement. In this study, we look at how marketers in the region express high hopes for digital, but hare held back with limited budgets and a region-wide lack of talent and training. Click for more