Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Facebook launches ad conversion measurement for businesses

Businesses can monitor performance and track ROI of ads on Facebook

Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network.

Businesses can track the performance of their advertisements on Facebook and see how many registrations or transactions are being driven from the website.

“Conversion measurement and optimisation can be used on all Facebook ads and sponsored stories, and in combination with any targeting capabilities,” Facebook wrote in a blog post.

“Facebook conversion measurement is also the only solution that can report when a user views an ad on one device (e.g. mobile phone) but converts on another (desktop computer), which is useful for cross-platform ad campaigns.”

The social network has also combined optimised cost-per-thousand impressions (CPM) with the conversion measurement tool so businesses can market products and services to people who are most likely to make a purchase.

“Beta tests have shown that when the conversion measurement tool [was] used with optimised ads, [it] reduced the cost-per-conversion by 40 per cent when compared to cost-per-click ads using the same budget."

Conversion measurement is available in power editor, ads manager and API partners on Facebook.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Facebook

Comments

Larry Kim

1

this should have been rolled out 5 years ago #duh

Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: advertising, conversion measurement, e-business, Facebook
Latest Blog Posts
Whitepapers
  • How Flash Storage Changes Everything
    Pure Storage set out with a simple mission: to create a purpose-built storage array that overcomes these barriers. The result is the Pure Storage FlashArray and its tightly-coupled software, the Purity Operating Environment. When compared to a disk array, the FlashArray is: - 10X faster (on both IOPS and latency); - 10X more efficient in power, space, and cooling; - More reliable on enterprise workloads; - So simple that it installs in minutes; and - Less costly than the $5 per GB that is the going rate for performance disk.
    Learn more »
  • The THREE Pillars of High Availability Storage
    Without high-availability storage, you don’t actually have anything – so for a storage system to deliver high availability, system architecture needs to handle component failure as well as service upgrades. This webcast presentation discusses the importance of high-availability to organisations, and how to make sure you can access your data whenever you need it. By using Pure Storage system architecture, along with infiniband as a stateless controller, viewers will learn how Pure Storage meet their philosophy of a “non-disruptive everything”.
    Learn more »
  • Information Management
    Valuable data can be a needle in a haystack, but by leveraging the value in existing information assets, organisations can generate real and achievable gains in revenue generation, IT investments and productivity gains. This whitepaper discusses how Information Management (IM) is a multi-faceted discipline that can be employed to meet or exceed your business objectives.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Latest Jobs
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index

Recent comments

Computerworld
ARN
Techworld
CMO