Facebook launches ad conversion measurement for businesses
- 23 January, 2013 16:50
Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network.
Businesses can track the performance of their advertisements on Facebook and see how many registrations or transactions are being driven from the website.
“Conversion measurement and optimisation can be used on all Facebook ads and sponsored stories, and in combination with any targeting capabilities,” Facebook wrote in a blog post.
“Facebook conversion measurement is also the only solution that can report when a user views an ad on one device (e.g. mobile phone) but converts on another (desktop computer), which is useful for cross-platform ad campaigns.”
The social network has also combined optimised cost-per-thousand impressions (CPM) with the conversion measurement tool so businesses can market products and services to people who are most likely to make a purchase.
“Beta tests have shown that when the conversion measurement tool [was] used with optimised ads, [it] reduced the cost-per-conversion by 40 per cent when compared to cost-per-click ads using the same budget."
Conversion measurement is available in power editor, ads manager and API partners on Facebook.
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
Larry Page wants to see your medical records
Dual-Persona Smartphones Not a BYOD Panacea
After two-year hiatus, EFF accepts bitcoin donations again
CIOs struggle to deliver timely mobile business apps: survey
Spiceworks' free management software gets integrated MDM
Unleashing the Power of Information
If business-relevant information is not well managed, secured and analysed, it can become an underutilized asset or—worst case—a legal and competitive liability. Nearly all of the IT and business executives who responded to a recent survey recognise this risk, and say they understand the importance of having an enterprise information management (EIM) strategy. Find out more on how to reduce costs, improve competitiveness and avoid risk by making information management an enterprisewide strategic priority.
World Quality Report - The State of Quality 2012
The most comprehensive assessment of the current state of enterprise application quality and testing practices available from around the world. With our 1550 respondents, Capgemini, HP & Sogeti bring you the full report. Download today.
Saving Time and Money with Savvy Use of Flash in Automated Storage Tiering
In a sluggish economy, getting the best ROI on every IT dollar spent is the top priority for almost every business. Storage budgets in most IT environments continue to remain flat or are capped as a percentage of the overall IT spend, while data storage requirements continue to grow at an unsustainable pace. Download now to learn about the benefits of using flash in automated storage tiering.