Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Big data vendors score with Twitter crowd: Ovum

Hadoop, IBM and Teradata gain top mentions on social networking site

Twitter proved beneficial for market acceptance of big data and the vendors who provide the service in 2012 according to new research from analyst firm Ovum.

In a report called Big Data: what’s hot, what’s not according to the Twitter stream the analyst firm examined data gathered by DataSift which ranked Twitter mentions and sentiment for big data vendors and open source organisations last year.

While Hadoop grabbed most of the attention as a big data platform, the vendor 10gen, which developed MongoDB, came in second in mentions to Apache, which hosts the Hadoop project.

Big data management strategy, staffing big issues for 2013: Gartner

Where are big data and BI heading in 2013?

Treasury CIO’s big data odyssey

IBM and Teradata scored third and fourth places in terms of Twitter stream mentions, trailing only behind Apache and 10gen in positive mentions. In addition, Splunk, which is associated with machine data, also scored highly according to the Ovum research.

However, negative sentiment spiked in November 2012 with headlines over HP’s troubled acquisition of US enterprise search company Autonomy.

HP disclosed an US$8.8 billion write-down in November, around $5 billion of which was attributed to accounting improprieties by Autonomy. The write-down was for impairment of goodwill, a term covering intangible assets such as the value of a brand and good customer relations.

Ovum US principal analyst Tony Baer said he was surprised that online sentiment expressed about big data vendors remained positive in 2012 despite the build-up and “suggested hype”.

“While Twitter streams are not a scientific focus group for detecting brand awareness, they provide a valuable window on market thinking,” he said in a statement.

“The data showed that while some players, such as IBM and Teradata, successfully scored high recognition in Twitter mentions, other enterprise players need to better focus their message to get big data recognition.”

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow CIO Australia on Twitter and Like us on Facebook… Twitter: @CIO_Australia, Facebook: CIO Australia, or take part in the CIO conversation on LinkedIn: CIO Australia

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Apache, Autonomy, Facebook, Gartner, HP, IBM, Ovum, Splunk, Teradata
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: HP, ovum, Teradata, IBM, hadoop, twitter, big data, social networking
Latest Blog Posts
Whitepapers
  • Case Study: ETEL Limited
    Read how ETEL Limited, a pioneering design and manufacture business in New Zealand, managed to perfect their expansion into new markets by utilising an ERP system to support growth and provide “one source for truth” accessible to the entire organisation.
    Learn more »
  • Manufacturing Overview
    An enterprise resource planning (ERP) software solution provides the ability to access the right information, from the right source, at the right time, empowering all users throughout the supply chain. This report explains how your solution can identify the resources needed to capture, produce, ship, and account for customer orders, while supporting the various manufacturing processes.
    Learn more »
  • Know What Customers Want Before They Do
    Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Latest Jobs
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index

Recent comments

Computerworld
ARN
Techworld
CMO