Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Panasonic joins Smart TV Alliance; new SDK to launch this week

The group hopes to establish a common platform for building smart TV applications, but it faces some competition

Panasonic has joined the Smart TV Alliance, a project started by LG last year to create a common platform for developing connected TV applications.

The idea is to create some standards that will allow developers write on-screen applications that can work across a variety of TVs, instead of needing to write separately for each manufacturer.

LG began the effort last summer with TP Vision, which makes Philips-branded TVs in Europe. It later added Toshiba, Qualcomm and MStar, among others. Panasonic becomes perhaps the biggest name in TVs on its roster. IBM also joined this week.

The Alliance says its goal is to create a "non-proprietary ecosystem for application developers to create attractive, platform-independent services." It's also due to release a new version of its software development kit at a press event Wednesday at the International CES in Las Vegas, it said in a statement.

The new SDK will include updated digital rights management technologies, allowing apps to access a wider variety of content, and MPEG-DASH support, which should give smoother audio and video playback. It also supports updated HTML5, CSS3 and JavaScript specifications.

The smart TV market is still an emerging one, with plenty of actors and a cross-cross of alliances. Samsung offers its own development kit, which is also due for a refresh at CES this week, and Yahoo, Google and Intel have also pursued connected TV efforts.

Intel reportedly has plans to introduce its own TV service and set-top box, but the company is struggling to build content partnerships, according to a Wall Street Journal report last week. It's now expected to launch the offering mid-year, a source told the paper.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Google, IBM, IDG, Intel, LG, Panasonic, Philips, Qualcomm, Samsung, Smart, Toshiba, Wall Street, Yahoo
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Languages and standards, application development, CES, consumer electronics, LG Electronics, Panasonic, TVs, software, entertainment
Latest Blog Posts
Whitepapers
  • Oracle Fusion Financials Cloud Service
    Modern organizations are under intense pressure to provide accurate, reliable, and speedy financial information to business decision-makers. Furthermore, complying with global standards has become more of a headache than ever before. How do you know if financial management in the cloud is right for you? This data sheet takes an inside look at Oracle Fusion Financials Cloud Service, exploring key product features as well as financial management benefits your organization can realize quickly, including: Lower transaction processing costs and fewer data entry errors; Automated financial processing; Effective management control; Real-time visibility to financial results; Improved compliance; and more Get everything you need to meet financial compliance and improve your bottom line.
    Learn more »
  • Smarter Data Centre Outsourcing: Considerations for CFOs
    Deloitte explores the business and finance implications associated with managing data centres. This paper outlines the options available to structure an organisations data centre and complementary IT services and provides the key considerations that need to be reviewed when determining which option works best for them.
    Learn more »
  • Research firm Radicati names Google Apps for Business the leader in cloud business email
    Radicati Market Quadrants illustrate how individual vendors fit within a specific technology market, classifying them as niche specialists, up-and-coming pioneers, today’s top players or yesterday’s leaders. In August 2013, Radicati used this model t o assess and compare 14 cloud business email providers, including Google.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index

Recent comments

Computerworld
ARN
Techworld
CMO