McDonald’s Australia served Spam Act warning
- 18 December, 2012 11:36
The Australian Communications and Media Authority (ACMA) has issued a formal warning to McDonald’s Australia for sending emails which did not meet the requirements of the Spam Act.
An ACMA investigation found that emails sent via the McDonald’s Happy Meal website using the ‘send to friends’ option were sent without ensuring friend’s consent. The emails had no unsubscribe option either, which is required under the Act.
According to ACMA chairman Chris Chapman, the case should alert businesses that they must think carefully before using what he referred to as `friend get friend’ marketing. This occurs when a friend promotes a business to people they know via email or social media messages.
“When sending your marketing messages, you must make sure that there is consent from the actual person who is going to receive your message,” he said in a statement. “You can’t just assume consent has been given.”
In response, a McDonald’s Australia spokeswoman told CIO Australia that the quick service restaurant takes its compliance obligations “very seriously” and fully respects the finding of the ACMA’s investigation.
“The `send to a friend’ function was removed from the Happy Meal website in February 2012 and McDonald’s has no intention of reinstating the function or any similar functions on its websites,” she said in a statement.
Follow Hamish Barwick on Twitter: @HamishBarwick
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
Trust issue looms large for tech companies capitalizing on personal data
5 women who've made it in IT
Five trends affecting legal CIOs
CIO Roundtable: The changing face of security
Bitcoin malware count soars as cryptocurrency value climbs
The Power of Transformational Knowledge
Apple saves $5 million a year on case and email deflection, while its agents find information 47 per cent faster than before they invested in something called Transformational Knowledge. In today’s consumer-empowered marketplace, you cannot afford negative customer experiences. However many companies lack the tools and processes required to empower their employees to deliver great customer experiences. In this whitepaper, we look at how to breakdown silos and deliver great customer experiences.
Security in a Faster Forward World
Organizations today operate in a Faster Forward world, as they experience a shift towards an increasingly mobile workforce. Following this, an evolving stream of attackers are now targeting mobile devices where they can more easily access a larger number of high-value corporate and government assets. This paper will guide you through finding the right Web security partner that can improve efficiency while reducing risks and improving web experience.
Performance in Supply Chain
Delivering more products, heightened quality and shortened customers with flawless execution and minimal business interruption defines your supply chain success. This report discusses a newly developed end-to-end solution with the right tools to efficiently procure, assemble, ship and deliver the goods your customers want, when they want them.