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Microsoft to sell Surface RT in Harvey Norman and JB Hi-Fi

Abandons its initial sales strategy for Windows RT of selling the devices only in Microsoft brick and mortar stores
  • (Network World)
  • 11 December, 2012 16:57

Microsoft has altered its approach to selling Windows RT tablet/notebooks, at least in Australia, where it will start selling them in Harvey Norman and JB Hi-Fi stores.

By doing so Microsoft is abandoning its initial sales strategy for Windows RT of selling the devices only in Microsoft brick and mortar stores in what CEO Steve Ballmer called a controlled release.

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The shift in Australia may spread to the US as rumors that started last week call for Surface RT to start appearing in major U.S. retail stores.

According to a story in the Australian Financial Review, Harvey Norman will sell the devices starting Friday. The spin put on the story by that publication is that customers will be able to compare Surface RT side-by-side with other tablets such as its major competitor the iPad, something that was not possible in Microsoft Stores unless customers brought in their own iPads.

Microsoft hasn't said anything one way or the other, and has made no announcements about how well Surface RTs are selling.

Microsoft had planned to shift Surface RT sales into retail stores in January, but moved up the date, according to Paul Thurrott's blog on WindowsItPro.

In the US, Microsoft will stick to the original plan, he says, placing Surface RT in Staples and Best Buy stores about the time it releases Surface Pro laptops in late January.

The backdrop here is that sales of the consumer-oriented Surface RT are speculated to be slow, prompting Microsoft to alter its sales strategy. Microsoft hasn't released sales figures for Surface RT.

Tim Greene covers Microsoft for Network World and writes the Mostly Microsoft blog. Reach him at tgreene@nww.com and follow him on Twitter @Tim_Greene.

Read more about software in Network World's Software section.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

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