Harvey Norman targets online customers
- 12 November, 2012 13:50
- Comments
Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.
The retailer wants to better understand customer behaviours, such as why customers abandon their shopping carts, to increase online conversions and generate leads for its 180 retail stores in Australia.
In addition, Harvey Norman will use the software for big data analysis, capturing “customer interactive data from a vast variety of structured and unstructured sources, including social, email, mobile and hundreds of enterprise applications...,” Lyris said.
"In retail we are constantly trying to reach customers with relevant, timely and valuable information," said Dan Hosford, digital marketing director at Harvey Norman’s internal ad agency.
"It made perfect sense for us to build out our digital marketing program with a respected technology company like Lyris,” he said. “We have been very impressed with the team's professionalism, the rapid and seamless implementation, and the capabilities of the platform to manage the scale of our digital marketing programs.”
Follow Adam Bender on Twitter: @WatchAdam
Follow Computerworld Australia on Twitter: @ComputerworldAU, or take part in the Computerworld conversation on LinkedIn: Computerworld Australia
Recommended
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
- Bookmark this page
- Share this article
- Got more on this story? Email CIO
- Follow CIO on twitter
-
Larry Page wants to see your medical records
-
Dual-Persona Smartphones Not a BYOD Panacea
-
After two-year hiatus, EFF accepts bitcoin donations again
-
CIOs struggle to deliver timely mobile business apps: survey
-
Spiceworks' free management software gets integrated MDM
-
Saving Time and Money with Savvy Use of Flash in Automated Storage Tiering
In a sluggish economy, getting the best ROI on every IT dollar spent is the top priority for almost every business. Storage budgets in most IT environments continue to remain flat or are capped as a percentage of the overall IT spend, while data storage requirements continue to grow at an unsustainable pace. Download now to learn about the benefits of using flash in automated storage tiering. -
Best Practices for Migrating to SharePoint 2013
This white paper details a number of best practices for migrating to SharePoint 2013. These best practices also apply to migrations to most earlier versions of SharePoint. Download now. -
Managing the Rapid Rise in Database Growth: 2011 IOUG Survey on Database Manageability
As the era of “Big Data” marches on unabated, data is coming from an ever wider range of sources, including transactional systems, mobile devices, sensors, streaming media, and social networks. Businesses are looking for innovative ways to better leverage terabytes—and for some, petabytes—of information. Read more.
Get exclusive access to Invitation only events CIO, reports & analysis. 
