Microsoft: Expect 100,000 Win 8 apps by Feb. 1; 400 million devices by July
- 08 October, 2012 19:46
Microsoft has set some ambitious goals for Windows 8 -- 400 million devices in customer hands by next July and more than 100,000 applications stocked in the Windows Store by the end of January, according to a top Microsoft sales executive.
That's according to a Beet.TV interview with Keith Lorizio, Microsoft's vice president for U.S. sales and marketing, who calls the success of Windows 8 a guarantee.
ANALYSIS: What if Windows 8 flops?
He cites the 400 million Windows 8 devices out of a potential 1 billion devices in the marketplace as massive distribution of the new operating system. These devices would include both new sales and upgraded Windows 7 machines.
The company hopes to draw customers with the unified look and feel of Windows 8 with its Xbox and Windows Phone 8 platforms that rely on touch and tiles as their navigation preferences, he says.
But having a wealth of Windows 8 applications on tap is essential to the success, he says. "We're expecting to aggressively pursue 100,000-plus apps over the first three months." That would be a significant jump over the current inventory, estimated at about 3,000.
These apps are apparently vital to the financial success of the operating system because they will be rife with paid ads that Lorizio claims won't be a distraction.
"So all of the ads are going to be integrated, they're not going to be disruptive for the user/consumer experience but beautiful, relevant and useful," he says. Microsoft will split ad revenues with the apps' developers under terms each will work out, he says. "It's critical for us to get a critical mass of apps in order for the users to integrate in the ... highest consumer-oriented experience."
It's a costly venture for Microsoft to generate the needed volume of applications. "[W]e're putting millions of dollars against that effort and working with publishers in order to their apps live as quickly as possible," he says.
The company is running developer seminars to advise on how to write compelling Windows 8 apps that conform with the common look, feel and navigation Microsoft promises across all the applications. It is also vetting all applications before they are put up for sale at the Windows Store.
"[I]n order for us to reach our goal which is a conservative estimate of 400 million units in the marketplace by July first," Lorizio says, "we know that we have to have a very, very healthy ecosystem of applications."
Tim Greene covers Microsoft for Network World and writes the Mostly Microsoft blog. Reach him at email@example.com and follow him on Twitter @Tim_Greene.
Read more about software in Network World's Software section.
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
- Mobility in Financial Services
- Defending Against Increasingly Sophisticated Cyber Attacks
- Integrated Computing Platforms: Infrastructure Builds for Tomorrow’s Data Centre
- Governance For All - Empowering IT and Business Content Owners
- Data Centre Consolidation Restructures Your IT Costs for Continued Growth
Why change management doesn’t work
Larry Page wants to see your medical records
Dual-Persona Smartphones Not a BYOD Panacea
After two-year hiatus, EFF accepts bitcoin donations again
CIOs struggle to deliver timely mobile business apps: survey
Saving Time and Money with Savvy Use of Flash in Automated Storage Tiering
In a sluggish economy, getting the best ROI on every IT dollar spent is the top priority for almost every business. Storage budgets in most IT environments continue to remain flat or are capped as a percentage of the overall IT spend, while data storage requirements continue to grow at an unsustainable pace. Download now to learn about the benefits of using flash in automated storage tiering.
Leading Through Connections – Insights from the Global Chief Executive Officer Study
IBM’s 2012 Global CEO study follows face-to-face discussions with more than 1,700 CEOs and senior public sector leaders from around the globe. The findings examine how CEOs are responding to the complexity of increasingly interconnected organisations, markets, societies and governments. For example, almost one-quarter of CEOs say their organisations operate below par in terms of driving value from data. CEOs have expressed frustration about their inability to capitalise on available information. This is because: “The time available to capture, interpret and act on information is getting shorter and shorter.” CEO, Chemicals and Petroleum, United States Given the need for deeper business insight, the best performing organisations are more adept at converting complex data into insights, and insights into action. Download Entire Report Now.
BYOD and Beyond - Implementing a Unified Access Solution
The rise of BYOD programs is the single most radical shift in the economics of client computing for business since PCs invaded the workplace. Whether you are contemplating the creation of a BYOD program or currently trying to establish one, this fact cannot be overstated. Find out how to overcome these challenges.