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How IT innovation and mobility empower Unilever

If you're a CIO worried about enabling your company's expansion and success in emerging markets or if you're trying to capitalize on cloud and mobile technologies to improve speed to market and shorten cycle times, you'd do well to make the acquaintance of Rod Hefford. Hefford is CIO for Global Customer Development and Supply Chain at Unilever, the joint British-Dutch company whose 400-plus products are used daily by some 2 billion consumers in nearly 200 countries.

In this installment of the IDG Enterprise CIO Interview Series, Hefford talked to Chief Content Officer John Gallant about how IT at Unilever is organized to drive innovation globally -- leveraging tech talent around the world -- and helping improve execution in local markets from Brazil and India to Europe and the U.S. He also explains how mobility is empowering 'feet on the street' everywhere to respond to changing market conditions and customer needs, and fostering a virtuous cycle of improvement.

Hefford is a member of the CIO Executive Council -- IDG Enterprise's peer-based global community of leading CIOs. For more information on the Council, click here.

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