Salesforce.com to debut Work.com at Dreamforce
- 09 August, 2012 19:36
- Comments
Salesforce.com is planning to up its stake in human resources software with the unveiling of a new service called Work.com next month during the Dreamforce event in San Francisco.
The news first emerged in a Bloomberg profile of the company published on Thursday. A Salesforce.com spokeswoman confirmed the story's accuracy but declined to provide additional details.
Salesforce.com's interest in cracking the human resources software market is hardly a secret. Last year, the company purchased a startup called Rypple, which focuses on employee performance management. Fitting in with Salesforce.com's general theme of "social" enterprises, Rypple uses a social network-like approach that allows managers and co-workers to give ongoing feedback and recognition, in a departure from the traditional annual or quarterly review process.
But performance management is a fairly safe area for Salesforce.com to begin with in HR software, since it isn't subject to the same sorts of regulations and legal hurdles as areas such as payroll, benefits and training.
Work.com is likely to be a combination of Rypple's capabilities and the corporate-perks functionality Salesforce.com gained through the recent acquisition of ChoicePass, according to Forrester Research analyst China Martens.
That matches up with the Bloomberg report, which said Work.com "will let managers set organizational goals and recognize employees".
But it seems likely that Salesforce.com has bigger plans in mind as well, and will reveal them at Dreamforce.
"They're really trying to pull out all the stops and establish themselves credibly as doing something in [HR software], and they sort of have to," said analyst Naomi Bloom, managing partner of the consulting firm Bloom & Wallace.
It's not surprising that Salesforce.com is interested in this market, since HR applications reach many more potential users within a company than the CRM (customer-relationship-management) software that has made up Salesforce.com's core business since its inception.
HR software "touches everybody", Bloom said.
Salesforce.com will need to make serious investments in its underlying Force.com platform, given the complex requirements of HR software, according to Bloom.
Dreamforce showgoers can expect Salesforce.com to lay out "a fairly ambitious, interesting, new-age agenda" for HR software, but it's not likely the company's strategy will attempt to take established players like Oracle, SAP and fellow cloud vendor Workday head-on, Bloom added.
Martens sees a number of potential scenarios playing out.
For example, Salesforce.com could make a major acquisition, "perhaps picking up Saba, which is struggling with financial woes at present," Martens said.
The future might also see Salesforce.com build out a full-blown "HR cloud," with a combination of home-grown development, acquisitions and partner-built applications, according to Martens.
Dreamforce starts September 18 in San Francisco.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
Recommended
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
- Bookmark this page
- Share this article
- Got more on this story? Email CIO
- Follow CIO on twitter
-
Larry Page wants to see your medical records
-
Dual-Persona Smartphones Not a BYOD Panacea
-
After two-year hiatus, EFF accepts bitcoin donations again
-
CIOs struggle to deliver timely mobile business apps: survey
-
Spiceworks' free management software gets integrated MDM
-
Mobile Load - Performance Testing for Mobile Applications
Key mobile trends and analysis on how performance testers must change their testing methodologies to ensure they are accounting for the changes caused by mobile usage. Download today. -
Accelerate Cloud and Composite Application Delivery
Are your requirements the need for faster release cycles, you have reduced budgets required to run and manage a complex test environment, and you want to decrease your third party expenses? HP Service Virtualisation, designed to enable your teams to create, develop and test against virtual services that simulate real service behaviour with no constraints, available anytime. -
Staying Ahead of the Data Explosion
The total volume of data being processed and stored by businesses is rising exponentially. IDC has estimated that the size of the "digital universe" will increase 29 fold between 2010 and 2020. Data storage technology has undergone a steady increase in capacity, along with a steady decline in the cost per unit to store information. Unfortunately, data storage capacity is not keeping pace with data growth and necessitating greater intelligence in the storage infrastructure. Read more.
Get exclusive access to Invitation only events CIO, reports & analysis. 
