Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Angry Mac owners raise Twitter ruckus over missing OS X upgrade codes

Redemption codes for free Mountain Lion upgrade not arriving, customers complain

New Mac owners took their frustration with Apple onto Twitter today as they groused that they have not received redemption codes for the free copy of OS X Mountain Lion they were promised.

"36 hours later still no redemption code for mountain lion, a phone call to apple informed me the process can take up to 72 hours?? Huh?" tweeted Andy Blackwood around 5 p.m. PT Thursday.

"A day and a half later and still no Mountain Lion redemption code. This is what a Retina MBP earns me? Frustrated!" said John Derrick, referring to the MacBook Pro equipped with a higher-resolution display.

Blackwood and Derrick were joined by scores of others also on Twitter who complained about Apple's inability to get them the redemption codes they needed to download Mountain Lion.

Last month, Apple promised customers that if they purchased a new Mac on or after June 11, they were eligible for a free upgrade to Mountain Lion. The program, called "Up-To-Date," started taking requests from those Mac owners Wednesday when the company shipped Mountain Lion to the Mac App Store.

The terms of the deal, as spelled out in the fine print on the Up-To-Date site, promised a code would "be emailed within 24 hours of order qualification." The phrasing, however, distinguished between that "order qualification" and the customers' submission of a request.

Some people were positively hot.

"If I don't get my redemption code for Mountain Lion soon, I'm gunna go to an Apple store and slap the first employee I see with an iPad!" threatened Robbie Bone, one would hope with tongue in cheek.

Others took a conspiracy theory approach. "I reckon Apple is holding back my Mountain Lion redemption code for the lulz, to send it exactly 1 minute after I give up and pay for it," tweeted Martin Bryant early Thursday.

It's difficult to tell how many customers are awaiting codes, but a well-trafficked thread on Apple's support forum dedicated to the topic has been viewed more than 2,600 times and currently has over 100 messages.

Several Apple blogs noted the exasperated users, too, including iJailbreak.com, which hosted an unscientific poll asking readers how long it took to receive a redemption code. The overwhelming response, chosen by over 84% of the respondents, was "24 hours plus."

Customer fury over free upgrades regularly gets stoked. In late 2009, Dell and Hewlett-Packard PC owners went to those vendors' support sites to vent about missing Windows 7 upgrades.

Microsoft launched Windows 7 more than two weeks before users flooded the Dell and HP forums with complaints.

That grumbling was reminiscent of an earlier debacle by Windows PC makers in 2007 over free or discounted upgrades for Vista.

The sluggish fulfillment by OEMs (original equipment manufacturers) of the last two Windows upgrades may have been one reason why Microsoft took control of the process this time.

At the end of May, Microsoft unveiled its own upgrade program for customers who purchase a Windows 7-powered system before Windows 8 ships on Oct. 26. Users must pay $14.99 for that upgrade, but Microsoft said it was handling everything itself.

Apple customers, meanwhile, continued to flame Apple on Twitter, or in some cases, surrendered.

"24 hours later and still no redemption code for Mountain Lion from Apple. No communication, nothing, zilch. Great user experience, Apple!" said "nicoadams" on the micro-blogging service.

"Finally caved and purchased #MountainLion. Will chase for refund when I finally get redemption codes. Fairly disappointed," concluded Michael Dyrynda.

Apple did not reply to a request for comment on the Up-To-Date code complaints.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is gkeizer@computerworld.com.

See more by Gregg Keizer on Computerworld.com.

Read more about mac os x in Computerworld's Mac OS X Topic Center.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Comments are now closed.
Related Whitepapers
Latest Stories
Community Comments
Latest Blog Posts
Whitepapers
  • ESG Whitepaper: Integrated Computing Platform Survey
    Data centres, servers, storage and more are being combined for simplified management and cost savings. In this survey, ESG looks at the current and future trends surrounding today’s integrated computing solutions. Download to find out how organisations are more likely to see commit IT budgets to the purchase of integrated solutions. Read more.
    Learn more »
  • Android Malware Exposed
    Take an in-depth look at the evolution of android malware. The world of malware targeting the Android OS is similar yet very different from malware affecting Windows. Explore the rapidly evolving world of android malware and shed light on the various techniques used to exploit devices using this OS.
    Learn more »
  • IDC: Delivering Customer Value with Enterprise Flash Deployments
    When it comes to flash, “one size does not fit all.” IDC examines recent flash trends in enterprise storage deployments. This includes: highlighting how SSDs are filling in gaps of existing storage systems when coupled with intelligent archiving and automated tiering, the pros and cons of different SSD approaches, and tips to overcome concerns of reliability, manageability and scalability.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Recent comments

Computerworld
ARN
CFO World
CMO