Apple admits mistake, says it's back in EPEAT
- 13 July, 2012 18:24
In a rare admission of error, Apple said that it's back in EPEAT, the environmental standards group for electronics products that it withdrew from earlier this week.
"We've recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system," read a letter from Bob Mansfield, Apple's senior vice president of hardware engineering, that was posted on the company's website. "I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT."
"It's important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry," the letter said.
Apple's withdrawal from the organization came as a surprise to many, especially because it had played a part in coming up with the EPEAT standards.
The move meant that Apple products could no longer be purchased by some organizations, including the city of San Francisco, which mandates EPEAT-approved computers for its staff. Across the U.S. federal government, purchasing standards call for at least 95 percent of computers to be up to EPEAT standards.
It also caused disappointment among many in Apple's core user base, the very group Mansfield referred to in his letter.
"I am very happy to announce that all of Apple's previously registered products, and a number of new products, are back on the EPEAT registry," wrote Robert Frisbee, EPEAT CEO, in a message on the organization's website. "We look forward to Apple's strong and creative thoughts on ongoing standards development. The outcome must reward new directions for both design and sustainability, simultaneously supporting the environment and the market for all manufacturers' elegant and high-performance products."
Apple's return to EPEAT was marked with the awarding of a "gold" rating to the company's 15-inch MacBook Pro with Retina display. That represents EPEAT's highest rating.
Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is firstname.lastname@example.org
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
Why change management doesn’t work
Larry Page wants to see your medical records
Dual-Persona Smartphones Not a BYOD Panacea
After two-year hiatus, EFF accepts bitcoin donations again
CIOs struggle to deliver timely mobile business apps: survey
Clearing the Clouds for Midmarket Businesses
Cloud computing promises to help midmarket companies reduce cost and complexity in the IT equation – and gain the flexibility and agility they need to thrive. Yet charting a clear course to the cloud isn’t always easy. In this paper, we aim to clear the clouds. We examine different cloud computing models, discuss the types of requirements that each can best address, and consider what midmarket businesses should look for in a cloud solutions provider.
Mobility Apps: What every developer should know
Learn how others have delivered industry-leading, multi-platform management and security solutions. In this whitepaper, we look how app developers can develop, deploy and manage apps that enterprises can rely on today and into the future. Click to download!
Deploying Flash in the Enterprise
Flash is quickly emerging as the preferred way to overcome the nagging performance limitations of hard disk drives. However, because flash comes at a significant price premium, outright replacement of HDDs with flash only makes sense in situations in which capacity requirements are relatively small and performance requirements are high. Learn how deployment approaches-including hybrid storage arrays, server flash, and all-flash arrays-that combine the performance of flash with the capacity of HDDs can be cost effective for a broad range of performance requirements.