Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Google Wallet launches support for subscriptions

The company will also deliver improved analytics to help business owners see what works

Google Wallet launched support for recurring subscription payments and has begun automatically assigning the lower of two fees for processing payments, Pali Baht, Google Wallet product manager for digital goods said at the I/O conference on Wednesday.

Baht said support for subscriptions had been the single most asked-for feature for the digital wallet app. The feature will allow developers to support users in buying in-game currencies or access to online content.

When used through the Web, Google Wallet has up till now charged vendors a 5 percent fee on all charges to process payments. But it changed on Wednesday afternoon to a 5 percent fee, which favors for small transactions, or a 1.9 percent rate plus 30 cents, which is more favorable for larger transactions. Google will eliminate the need for the vendor to choose between the rates by automatically assigning the lower of the two rates for every transaction. The decision-making process factors in currency exchange rates for transactions in currencies other than U.S. dollars.

The changes initially apply only to digital goods and purchases through the Web, not to real goods or sales made using the mobile app that relies on an NFC (near-field communication) sensor and stores the payment information locally rather than on the cloud.

Robin Dua, Wallet's head of product management for consumer payments, said Google doesn't make money on purchases made through the mobile app.

Cameron Scott covers search, web services and privacy for The IDG News Service. Follow Cameron on Twitter at CScott_IDG.

Recommended

  1. BT Financial embraces BI to better understand customers

  2. Think Tank: Tips for IT strategic planning success

  3. From CMO to CEO: Anametrix’s Pelin Thorogood

    CMO

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Comments are now closed.
Related Whitepapers
Latest Stories
Community Comments
Latest Blog Posts
Whitepapers
  • Vodafone Ireland Implements World-Class Service Excellence with HP BSM
    Shane Gaffney, head of IT operations explain how HP Business Service Manager solutions have helped Vodafone to transform from a reactive to a proactive IT Operations function, and to align their priorities to match the business and drive business value, delivering 300% ROI in one year. Download today.
    Learn more »
  • Advanced Persistent Threats and Real-Time Threat Management
    Businesses face a constantly evolving threat landscape. One of the greatest challenges is presented by advanced persistent threats (APTs), which are sophisticated, multi‐faceted attacks targeting a particular organisation. Mitigating the risk of APTs requires advances beyond traditional layered security to include real‐time threat management. This whitepaper describes the nature of APTs, the risks they pose to businesses, and techniques for blocking, detecting, and containing APTs and other emerging threats. Read now.
    Learn more »
  • In Control at Layer 2: A Tectonic Shift in Network Security
    Network hacking and corporate espionage are on the rise and set to intensify. Information security risks remain commonplace, and most organisations need to increase vigilance. This paper has analyses the realistic threats to fibre optic Ethernet networks – both at the LAN and WAN level. Read now.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Recent comments