Zynga to launch games platform, invites third-party developers
- 02 March, 2012 10:05
Zynga will launch its own social gaming platform and open it up to third-party game developers, the company announced on Thursday.
The maker of "Mafia Wars" and "FarmVille" will soon have its own website where people can sign up and play games with their friends. Today its games are played primarily on Facebook, Yahoo and a few other websites, as well as on smartphones.
In a big change for the company, Zynga will also allow third parties to develop games that run on its platform. Initial partners include MobScience, Row Sham Bow and the Canadian company Sava Transmedia.
Zynga isn't leaving Facebook; it said its gaming platform will be "fully integrated with Facebook," allowing people to start a game on its website and pick up where they left off on Facebook, for instance.
But the move will give Zynga a bit more independence from Facebook, the network where its games first rose to prominence.
And unlike players on Facebook, players on the forthcoming Zynga website will be able to chat with friends and make game-related requests without leaving their game screens.
Zynga first disclosed plans for the website last October under the code name Project Z. It will be hosted at a revamped version of zynga.com.
"What we're really excited about is the long journey to truly building the best destination for play on the Internet," said lead product manager Reed Shaffner in a video Zynga released.
Zynga's first earnings call as a public company in February suggested how dependent it is on Facebook. Its annual revenue accounting was affected by its mandatory move to Facebook credits midyear, for instance.
Zynga also does much for Facebook. In January, Facebook's initial filing for a public offering showed that the social network relies on Zynga for 12 percent of its revenue.
Cameron Scott covers search, web services and privacy for The IDG News Service. Follow Cameron on Twitter at CScott_IDG.
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
- Zynga gets more social, more violent - Zynga, online services, Mobile games, internet, games - PC World Australia
- Zynga.com: Your New Destination for Play - Coming Soon : Zynga
- Facebook files for IPO, reveals US$3.7 billion revenue < Social Networking, Internet, Facebook, Social Networking, Internet < PC World India News < PC World.in
CIOs to Become In-House Brokers -- and That's a Good Thing
The future of computing
10 Hot Hadoop Startups to Watch
The future of computing
How to Switch From iPhone 5S to BlackBerry Z30 (and Why)
Facebook Graph Search POV
A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.
IBM X-Force Threat Intelligence
In the second half of 2013, the advancement of security breaches across all industries continued to rise. Within this report, we’ll explain how more than half a billion records of personally identifiable information (PII) such as names, emails, credit card numbers and passwords were leaked in 2013 - and how these security incidents show no signs of stopping.
The F5 DDoS Protection Reference Architecture part 3 of 3
This whitepaper is the third in a three-part series on distributed denial of service attacks (DDoS) and multi-tier DDoS protection. This section refers to case studies of different approaches to deploying protection architecture, including an enterprise customer scenario, an FSI customer scenario and an SMB customer scenario. The paper explains how these options should provide the flexibility and needed to combat the modern DDoS threat.