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Patriotism drives .au web boom

A new report has identified a big rise in the number of websites with .au domain names.

Forget the .com bubble. That was so 1998.

We're now in the midst of a .au boom, according to a new Deloitte Access Economics report.

And patriotism is partly responsible.

The report, published on Wednesday, reveals the number of websites with .au domain names (including .net.au, .com.au and .org.au) has rocketed since 2005. In 2011 at least 60,000 were being registered every month.

More than 85 per cent of the more than 2.18 million .au websites in existence are .com.au sites, denoting mostly business use.

In 2002 there were fewer than 500,000 .au websites registered.

Deloitte found .au websites contributed $475 million to the domestic economy in 2011 and created 4300 full-time jobs.

One theory for the growth is that consumers liked to buy from Australian-registered websites, the report found.

Chris Disspain, CEO of .au Domain Administration (auDA), the industry administrator and watchdog that co-commissioned the study, said .au was also viewed as trustworthy.

"The safeguards we have in place to protect both Australian businesses and end users, make .au a signpost of trust and security online," he said.

au.da infographic

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Access Economics, auDA, Domain Administration

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