Yelp launches community website in Australia
- 30 November, 2011 11:20
Speaking to Computerworld Australia about the project, co-founder and CEO of Yelp, Jeremy Stoppelman, said the move into Australia has been anticipated for some time.
“We’ve wanted to come here for quite some time. The language is obviously the same and there is a cultural language that translates quite well,” he said.
“It took us time to find the right partner [in Australia], and ultimately that ended up being Sensis and that gave us the ability to be here in this market.”
The company, which started in 2004 and currently employs 900 people worldwide, has both an iPhone and Android mobile phone offering, with Stoppelman saying mobility is crucial to the company’s success.
“There is a concept that when you sign up you can connect to people that you know, follow different reviewers that you find interesting,” he said. “Mobile became critical in the business in 2008 when it became part of a lexicon.”
With 61 million unique visitors per month visiting the website worldwide, Stoppelman claims that the main competitor to Yelp is Google's location based technology, but by partnering with Sensis, the business will have an edge over the search engine giant.
“Our largest competition is from Google, and while we get a lot of traffic from Google, we have a lot of the best content on the Web when it comes to information on local businesses,” he said.
“The basic business information is provided by Sensis and in the future, once the website has had time to develop and there’s a community and an audience, advertising will be sold.”
Follow Lisa Banks on Twitter: @CapricaStar
Follow Computerworld Australia on Twitter: @ComputerworldAU
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
Why change management doesn’t work
Larry Page wants to see your medical records
Dual-Persona Smartphones Not a BYOD Panacea
After two-year hiatus, EFF accepts bitcoin donations again
CIOs struggle to deliver timely mobile business apps: survey
How Web Security Improves Productivity and Compliance
In this white paper, we will look at how secure web gateways, one type of information security technology, can provide benefits to many departments within any business or government agency. Download now.
Mobile Load - Performance Testing for Mobile Applications
Key mobile trends and analysis on how performance testers must change their testing methodologies to ensure they are accounting for the changes caused by mobile usage. Download today.
NetApp FAS6240 Clustered SAN Champion of Champions
Storage systems today must match agility with diversified I/O performance to satisfy an enterprise’s changing needs. In their review, Silverton Consulting ranks the NetApp FAS6240 Clustered SAN, as an Enterprise OLTP “Champion of Champions.” Read the results of their benchmark testing and the features that impressed them the most.