Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Yelp launches community website in Australia

Yelp partners with Sensis to take on Google Places
  • (Computerworld)
  • 30 November, 2011 11:20

Community based local search website, Yelp, has launched in Australia, partnering with Sensis to have localised content in both Melbourne and Sydney.

Speaking to Computerworld Australia about the project, co-founder and CEO of Yelp, Jeremy Stoppelman, said the move into Australia has been anticipated for some time.

“We’ve wanted to come here for quite some time. The language is obviously the same and there is a cultural language that translates quite well,” he said.

“It took us time to find the right partner [in Australia], and ultimately that ended up being Sensis and that gave us the ability to be here in this market.”

The company, which started in 2004 and currently employs 900 people worldwide, has both an iPhone and Android mobile phone offering, with Stoppelman saying mobility is crucial to the company’s success.

“There is a concept that when you sign up you can connect to people that you know, follow different reviewers that you find interesting,” he said. “Mobile became critical in the business in 2008 when it became part of a lexicon.”

With 61 million unique visitors per month visiting the website worldwide, Stoppelman claims that the main competitor to Yelp is Google's location based technology, but by partnering with Sensis, the business will have an edge over the search engine giant.

“Our largest competition is from Google, and while we get a lot of traffic from Google, we have a lot of the best content on the Web when it comes to information on local businesses,” he said.

“The basic business information is provided by Sensis and in the future, once the website has had time to develop and there’s a community and an audience, advertising will be sold.”

Follow Lisa Banks on Twitter: @CapricaStar

Follow Computerworld Australia on Twitter: @ComputerworldAU

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Google
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: yelp, Google Maps, local insight, sensis
Latest Blog Posts
Whitepapers
  • Is Your IT Infrastructure Keeping Up?
    This helpful infographic demonstrates how, when IT is the backbone of modern business, a converged infrastructure system can solve the challenge of cost, complexity, availability, rapid provisioning and flexibility.
    Learn more »
  • The Three Essential Steps to Successful Cloud Migration
    Businesses and enterprises have quickly realised the power and efficiency of cloud computing, but migrating to the cloud can be a challenging process. This guide leads you through the three key steps you should take to assess your workload, select the most appropriate cloud model and ensure your cloud provider’s migration methodology stacks up.
    Learn more »
  • The F5 DDoS Protection Reference Architecture part 3 of 3
    This whitepaper is the third in a three-part series on distributed denial of service attacks (DDoS) and multi-tier DDoS protection. This section refers to case studies of different approaches to deploying protection architecture, including an enterprise customer scenario, an FSI customer scenario and an SMB customer scenario. The paper explains how these options should provide the flexibility and needed to combat the modern DDoS threat.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Salary Calculator

Supplied by

View the full Peoplebank ICT Salary & Employment Index


Computerworld
ARN
Techworld
CMO