Yelp launches community website in Australia
- 30 November, 2011 11:20
Speaking to Computerworld Australia about the project, co-founder and CEO of Yelp, Jeremy Stoppelman, said the move into Australia has been anticipated for some time.
“We’ve wanted to come here for quite some time. The language is obviously the same and there is a cultural language that translates quite well,” he said.
“It took us time to find the right partner [in Australia], and ultimately that ended up being Sensis and that gave us the ability to be here in this market.”
The company, which started in 2004 and currently employs 900 people worldwide, has both an iPhone and Android mobile phone offering, with Stoppelman saying mobility is crucial to the company’s success.
“There is a concept that when you sign up you can connect to people that you know, follow different reviewers that you find interesting,” he said. “Mobile became critical in the business in 2008 when it became part of a lexicon.”
With 61 million unique visitors per month visiting the website worldwide, Stoppelman claims that the main competitor to Yelp is Google's location based technology, but by partnering with Sensis, the business will have an edge over the search engine giant.
“Our largest competition is from Google, and while we get a lot of traffic from Google, we have a lot of the best content on the Web when it comes to information on local businesses,” he said.
“The basic business information is provided by Sensis and in the future, once the website has had time to develop and there’s a community and an audience, advertising will be sold.”
Follow Lisa Banks on Twitter: @CapricaStar
Follow Computerworld Australia on Twitter: @ComputerworldAU
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.
How to Switch From iPhone 5S to BlackBerry Z30 (and Why)
CIOs to Become In-House Brokers -- and That's a Good Thing
The future of computing
10 Hot Hadoop Startups to Watch
The future of computing
Is Your IT Infrastructure Keeping Up?
This helpful infographic demonstrates how, when IT is the backbone of modern business, a converged infrastructure system can solve the challenge of cost, complexity, availability, rapid provisioning and flexibility.
The Three Essential Steps to Successful Cloud Migration
Businesses and enterprises have quickly realised the power and efficiency of cloud computing, but migrating to the cloud can be a challenging process. This guide leads you through the three key steps you should take to assess your workload, select the most appropriate cloud model and ensure your cloud provider’s migration methodology stacks up.
The F5 DDoS Protection Reference Architecture part 3 of 3
This whitepaper is the third in a three-part series on distributed denial of service attacks (DDoS) and multi-tier DDoS protection. This section refers to case studies of different approaches to deploying protection architecture, including an enterprise customer scenario, an FSI customer scenario and an SMB customer scenario. The paper explains how these options should provide the flexibility and needed to combat the modern DDoS threat.