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Half of Aussie mobile users plan to switch

Consumers are losing an average of more than $300 a year by sticking with a phone company they dislike.

Almost half of Australia's mobile phone users are planning to switch providers next year but a sizeable number are still putting up with bad service, a university study shows.

Consumers are losing an average of more than $300 a year by sticking with a phone company they dislike, the report by Macquarie University and SIM-card provider amaysim found.

Half of the survey respondents said they found it hard to switch, but a similar number (46 per cent) were planning to switch in 2012 with poor coverage and bad customer service among the most common gripes.

Only one in four consumers liked their mobile phone provider, but one-third of respondents were still planning to stay with the same company despite being unhappy with the service.

Dr David Gray, a senior lecturer in marketing with Macquarie University's faculty of business, said Australian mobile phone users were less satisfied than their European counterparts.

"With so many consumers planning on switching next year, mobile phone providers need to wake up and start listening to their customers if they want to keep them," he said.

During the past year, 16 per cent of Australian mobile phone users switched providers, collectively saving $600 million, with Generation X customers the most likely to make the move.

The study was conducted in October through seven focus groups and 1600 online responses.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Generation X, Macquarie University, Macquarie University

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