Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Huawei aims for top of US market

The phone maker has a strategy to bring smartphones to the masses

Huawei is focused on bringing smartphones and tablets to the masses in the U.S. and hopes to be among the top five mobile phone vendors in the U.S in the next three years, company executives said Tuesday at CTIA.

They also showed off recently announced products at the conference in San Diego. Those include the Springboard, a tablet running Android Honeycomb 3.2 that features a 7-inch screen and will be sold by T-Mobile. Huawei wouldn’t say how much the tablet will cost when it becomes available later this year but said it will be the cheapest tablet available.

Huawei worked closely with Google to develop Android for 7-inch screens and the Springboard is the first Android tablet of that size, the company said.

Huawei’s other phones, like the Ascend and the Impulse, are designed to be low-cost smartphones. “We’re hitting a segment of the consumer population that’s locked into feature phones because of the price points,” said Bill Plummer, a spokesman for Huawei.

The company started out offering phones to smaller regional operators like MetroPCS but now delivers devices to T-Mobile and AT&T.

Huawei currently focuses on Android for smartphones but it is considering other OSes, said James Jiang, vice president of product and marketing for Huawei.

While currently 80 percent of its devices are co-branded with operators, Huawei is hoping to do more to make its brand more recognizable. “We’re not known to the general public,” Jiang said. “We’re taking the initiative to build a name for us.”

It will do so by trying to sell into different channels and continuing to work collaboratively with operators on designing products, he said. Huawei is currently among the top 10 vendors in the U.S., it said.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy on Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Ascend, Bill, CTIA, Google, Huawei, IDG, Impulse, T-Mobile, T-Mobile
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the CIO comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Android, hardware systems, Huawei Technologies, mobile, Mobile OSes, tablets, Telecommunication
Latest Blog Posts
Whitepapers
  • Why Hackers have Turned to Malicious JavaScript Attacks
    Website attacks have become a serious business proposition. In the past, hackers may have infected websites to gain notoriety or just to prove they could—but today, it’s all about the money. Reaching unsuspecting users through the web is easy and effective. Hackers now use sophisticated techniques—like injecting inline JavaScript—to spread malware through the web. Learn about the threat of malicious JavaScript attacks, and how they work. Understand how cybercriminals make money with these types of attacks and why IT managers should be vigilant.
    Learn more »
  • Shedding Light on Backup and Availability Challenges in Virtual Environments
    This IDG white paper explores specific backup and availability challenges organisations must surmount as they move to virtualise their business-critical applications. It then shows how attaining proper service levels for these applications requires a high degree of visibility into the VMware virtual environment.
    Learn more »
  • Unified Monitoring™ A Business Perspective
    The enterprise computing landscape has changed dramatically. Virtualisation, outsourcing, SaaS, and cloud computing are creating fundamental changes, and ushering in an era in which enterprises distribute increasingly critical IT assets and applications across multiple service providers.This paper explores today’s computing trends and their monitoring implications in detail. In addition, it reveals how a new monitoring paradigm architecture, that uniquely addresses the monitoring realities of today’s and tomorrow’s enterprises—whether they rely on internal platforms, external service providers, or a combination of both.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Recent comments