Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Google+ rides momentum up social net ranks

After opening membership to all, visits to Google+ skyrocket

Just weeks after opening up membership to Google+ , visits to the new social network are booming.

Industry analysts say the trick will be whether Google+ can maintain the momentum that has taken its new social network to a spot in the top 10 ranking in just a matter of weeks.

"This is good growth," said Matt Tatham, spokesman for Experian Hitwise, an online traffic tracker. "Obviously, when they opened up the site, it did really well. It's down from that initial peak, [but] now they just need to sustain this traffic growth month over month."

Thatham saidComputerworld that during the week of September 20, when Google+ officially went from invitation-only to an open membership model, the site had 14.98 million US visits. Last week, those numbers were down to 7.2 million visits.

However, the positive news is that it's still up considerably from the average 1.2 million visits the site saw between August 6 and September 17.

Google's new social network saw a 349 per cent jump in visits between August and September, going from 5.4 million US visits to 24.2 million, according to Hitwise.

And while Google+ is making great strides in bringing visitors to the site, it's still distinctly behind major social networking players like Facebook and Twitter .

By comparison, Facebook had 8.2 billion U.S. visits in August and 7.65 billion in September. And Hitwise reported that Twitter had 172.9 million U.S. visits in August and 144.9 million visits in September.

"The numbers for Google+ are good, but it's not really a challenger to Facebook yet, although the numbers are big enough to warrant advertiser attention," an analyst with The Gabriel Consulting Group, Dan Olds, said.

Olds added that every time Facebook makes a misstep , as it did by tracking some users even after they had left the site and by launching yet another unpopular site redesign, it's an opportunity for Google+ to only look better by comparison and pick up a few more users.

Analyst with the Enderle Group, Rob Enderle, noted that Facebook's won't force a mass migration from that site to Google+, but each instance is cumulative.

"It's too early to tell but ... if Facebook isn't careful, they could drive renewed growth to Google+, and may have already," he said.

However, it's doubtful that Google+ can't thrive on Facebook castoffs alone.

Brad Shimmin, an analyst with CurrentAnalysis, said the coming months will be a strong indicator of how popular Google+ will be - especially once the hoopla of the site's opening cools off.

"Signups are one thing," said Shimmin. "Usage is another. I think only time will tell for Google+ in terms of its ability to truly compete with Twitter and Facebook in user retention and day-to-day usage. I think Google+ holds the most promise not as a rival to Facebook but as an enterprise social networking platform."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin , or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com .

Read more about web 2.0 and web apps in Computerworld's Web 2.0 and Web Apps Topic Center.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: etwork, Facebook, FTC, Google, Hitwise, Topic
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the CIO comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: e-commerce, Experian, Facebook, Google, hitwise, internet, twitter, Web 2.0 and Web Apps
Latest Blog Posts
Whitepapers
  • Fixing Your Dropbox Problem - How the Right Data Protection Strategy Can Help
    It’s estimated that more than 50 million people have used public cloud storage services such as Dropbox to share and exchange files. Public cloud services are so easy to use that their openness can undermine existing IT policies regarding the transmission of confidential data. With data volumes threatening to overwhelm onsite storage, IT managers are looking to find a solution that’s affordable and secure. This paper details a simple three-step approach to helping users manage access to the public cloud without placing your data or your business at risk. Read on.
    Learn more »
  • Unified Monitoring™ A Business Perspective
    The enterprise computing landscape has changed dramatically. Virtualisation, outsourcing, SaaS, and cloud computing are creating fundamental changes, and ushering in an era in which enterprises distribute increasingly critical IT assets and applications across multiple service providers.This paper explores today’s computing trends and their monitoring implications in detail. In addition, it reveals how a new monitoring paradigm architecture, that uniquely addresses the monitoring realities of today’s and tomorrow’s enterprises—whether they rely on internal platforms, external service providers, or a combination of both.
    Learn more »
  • Stopping Fake Antivirus: How to Keep Scareware off Your Network
    This paper provides insight into where fake antivirus comes from and how it is distributed, what happens when a system is infected with fake antivirus, and how to stop this persistent threat from infecting your network and your users.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Recent comments