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Swiss party makes dislike of PowerPoint a political issue

Switzerland's Anti-PowerPoint Party wants a referendum on banning the use of presentation software
Image: http://www.anti-powerpoint-party.com

Image: http://www.anti-powerpoint-party.com

Many people dislike PowerPoint, Microsoft's ubiquitous application for creating business presentations, but few would take a political stand over it. However, that's exactly what Switzerland's Anti-PowerPoint Party (APPP) seeks to do -- along with making a bit of money.

According to the APPP, the use of presentation software costs the Swiss economy 2.1 billion Swiss francs (US$2.5 billion) annually, while across the whole of Europe, presentation software causes an economic loss of €110 billion (US$160 billion). APPP bases its calculations on unverified assumptions about the number of employees attending presentations each week, and supposes that 85 percent of those employees see no purpose in the presentations.

Avoid the wrath of the Swiss by readingHow to Deliver a Better PowerPoint Presentation

Switzerland's democratic system is famously participative, with citizens able to call for a nationwide referendum on almost any subject if they can obtain the signatures of 100,000 voters. The APPP is seeking support for a national referendum to ban the use of PowerPoint and other presentation software in presentations throughout Switzerland. It also plans to present candidates for national elections in October.

The party's ambitions don't stop there: Its website is published in three of Switzerland's official languages, German, French and Italian, with parts of it also available in Croatian, English, Russian, Slovak and Spanish.

"We want the world to take note of this cause. And the whole world can talk and can be involved if it is opened for the people from all over the world. We are open for all the other world languages, we just need the volunteers to translate the website to those languages," said party founder and president Matthias Poehm, a public speaking trainer from Bonstetten, just outside Zurich. "We have members, volunteers who were so happy to participate and they have translated the entire website to Croatian. The same is with the website in Slovakian."

Poehm is not the first to express a distaste for PowerPoint. In 2003, Edward Tufte, a specialist in the visual representation of numerical data, published an essay "The Cognitive Style of PowerPoint" accusing the software of hurting our ability to think. And last year, The New York Times warned: "We Have Met the Enemy and He Is PowerPoint," an essay on the U.S. military's use of incomprehensible slide presentations to convey its strategy.

International backing for the APPP's goals may be there, but the party is still some way off the 100,000 Swiss supporters it needs to force a referendum: Since its creation on May 5, APPP has signed up 245 members -- not a huge number for a party that's free to join.

One thing party members do have to pay for is the full party manifesto, set out in the book "The PowerPoint Fallacy" authored by Poehm. Party members pay €17, a reduction of €10 on the regular price.

So is this just a promotional gimmick?

"Yes, it is a tool to promote my book. But it doesn't end there," Poehm said via e-mail.

"This issue will be raised in the awareness of the all people who still don't know that there is an alternative to PowerPoint and with this alternative you, provably, achieve three to five times more effect and excitement with the audience than with the PowerPoint," he said. "We want ... that pupils in schools are not punished by a mark reduction if they don't use PowerPoint," he said.

The alternative, for Poehm, is the humble flipchart, which he values for the creativity it encourages, and the appeal of seeing the presentation created live.

Poehm's goal with the APPP is not really to prohibit the use of presentation software, he said. "We just want the people to become aware of this issue and the alternative to it. The solutions are available, but nobody is using them."

Microsoft did not respond to a request for comment on Monday about the APPP's position and plans.

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Comments

Heath

1

I suggest that Power Point isn't the problem. The real issues are: 1.) too many people think they need to have a meeting about every little thing, when they really don't. 2.) 85% of employees don't care about the meeting, Power Point or not. 3.) not every meeting needs a Power Point presentation. 4.) most Power Point presentations are crap. i.e. Just because there are 50 slide transitions available doesn't mean you need to use every one.

Allison Begner Cole

2

Fortunately for the world as a whole, there are professional presentation designers, who have extensive expertise creating effective presentations and speaker support. We even ask the question: What are you trying to achieve? which will often lose us work, as a client realizes that a presentation isn't the way to go.

Look us up! We are ready to help.

Werrf

3

The problem isn't Powerpoint per se, it's people abusing the tool they've been given, and failing to get the best use out of it.

Powerpoint is deceptively simple to use, which makes people who might be intimidated and cautious when using Excel or Access charge happily ahead with Powerpoint, not realising or caring that it's very bit as much of a precision tool as any Excel spreadsheet.

Presentations CAN be a highly effective way of getting across information, if they're properly designed and not just thrown together. They're a communication tool and, like any tool, they get screwed around with an abused.

chris thorne

4

There is certainly a monoculture around powerpoint: most people I have come across think only in terms of using MS Powerpoint when preparing a presentation. There are plenty of free alternatives to paying for such office products. More importantly, does this mental monoculture limit the thinking/creativity of the presenters?

specs

5

Power Point's most legitimate purpose it to explain "simple idea's" to "idiots". In many cases it becomes the ultimate triumph of "form" over "content". If your biggest value to your employer is building / delivering PP your days are numbered.

Meera

6

As many others above I also feel that it is pointless blaming power point when idiots who love the sound of their own voices begin speaking. They use power point to feel more important often loading it with information and then reading it out. And what is the reaction that we get....... YAWN!!!!

Daniel

7

The only good thing PP is good at is for emailing pr0n photo slideshows. No wonder PP is such a bane for companies and institutions...

Marsh

8

PowerPoint is the language of buisness today. If used properly it can efficiently communicate complicated ideas visually. It's great at summerizing key points. It can bring life to an idea or company - if used correctly. The problem is that it is too often used poorly.

I'd propose instead of banning it, there should be a law requiring all politicians to have a well planned, high quality PowerPoint show for all of thier speeches, and maybe there would not be so many stupid ideas floating out there by politicians. Go ahead and ban PowerPoint from use at Swiss companies and watch the competiion soar pass them!

max

9

The real problem is that computer software is now used to create all reports and presentations, even for school children. Hence, we have an entire generation of people who are a whiz at making pretty reports and presentations, at cutting and pasting, and animation, and they spend all their time doing that instead of THINKING ABOUT SAYING ANYTHING OF IMPORTANCE.

So we have shallow presentations, shallow reports, and shallow kids doing shallow homework.

Chandu

10

What is there to hate in PP? It is just a tool. If you don't like PP, use its equivalents in OpenOffice or iWorks or other facilities available. Use a movie clip if you like, though it will be a much bigger file, wasting a whole lot of MBs. The whole idea is to present a series of simplified charts. It's a different question if less savvy users get impressed by what they perceive as high tech and get overawed by the form and forget the content. Especially so in a meeting of incompetent, non-comprehending audience, who, if the audio is not accompanied by pictures, will just doze off. If it's a film, they will expect wafers & coffee.

Willy

11

I think I could understand their party's position better if they would express it in a nice PowerPoint presentation.

BrianSJ

12

To the commenters here. I can remember life before powerpoint. Presentations were MUCH better.Do read the Tufte article referred to. Yes, it is just a tool, but tool selection is an important skill, and powerpoint is the right tool for very few talks or discussions.

Bob Snyder

13

This is the ultimate red herring...politicians banning PowerPoint for wasting time & money? No, no, no...we should be banning POLITICIANS, not PowerPoint. There...finally...I've been pushed to a point where I have finally defended Microsoft in public. There is a worse evil and this is the case.

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