Facebook users more connected: Study

Facebook, it turns out, isn't just a waste of time. People who use it have more close friends, get more social support and report being more politically engaged than those who aren't, according to a new national study on Americans and social networks.

The report comes as Facebook, Twitter and even the buttoned-up, career-oriented LinkedIn continue to engrain themselves in our daily lives and change the way we interact with friends, co-workers and long-lost high school buddies.

Released on Thursday by the Pew Internet and American Life Project, the report also found that Facebook users are more trusting than their non-networked counterparts.

When accounting for all other factors - such as age, education level or race - Facebook users were 43 per cent more likely than other internet users to say that "most people can be trusted." Compared with people who don't use the internet at all, Facebook users were three times more trusting.

The reason for this is not entirely clear. One possible explanation: People on social networks are more willing to trust others because they interact with a larger number of people in a more diverse setting, said Keith Hampton, the main author of the study and a communications professor at the University of Pennsylvania.

When all else is equal, people who use Facebook also have 9 per cent more close ties in their overall social network than other internet users. This backs an earlier report from Pew that, contrary to studies done earlier in the decade, the internet is not linked to social isolation. Rather, it can lead to larger, more diverse social networks.

Social-networking users also scored high in political engagement. Because LinkedIn users (older, male and more educated) fall into a demographic category that's more politically active than the general population, they were most likely to vote or attend political rallies. But after adjusting for those characteristics, Facebook users, especially those who use the site multiple times a day, turned out to be more politically involved than those who don't use it.

Overall, the average American has a little more than two close confidants, 2.16 to be exact, according to the report. This is up from an average of 1.93 close ties that Americans reported having in 2008. There are also fewer lonely people: 9 per cent of respondents said they had no one with whom they could discuss important matters. That's down from 12 per cent in 2008.

The report didn't try to dig into cause and effect, so it's not clear whether the widening use of social networks is causing less loneliness. But it did find that people who use the internet are less socially isolated than those who don't. Those on social networks, even less so - just five per cent said they had no one to talk to about important stuff.

The survey was conducted among 2,255 adults from Oct. 20 to Nov. 28, 2010. The margin of error is plus or minus 2.3 percentage points for the full sample.

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