Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Study: Twitter's ad revenue to hit $150M this year

Twitter's advertising revenue will reach $US150 million in 2011 and $250 million next year, according to digital marketing research company eMarketer.

Twitter's advertising revenue will reach $US150 million in 2011 and $250 million next year, according to digital marketing research company eMarketer.

However, in order to have long-term business success, the microblogging and social networking company will have to work extra hard to ensure that this first wave of marketers gets the expected results from their ad spending, eMarketer said Monday.

"If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue," said Debra Aho Williamson, an eMarketer principal analyst, in a statement. "In 2011 it must work overtime to give its early advertisers a positive experience."

Most of Twitter's ad sales this year and in 2012 will come from the U.S., just as they did in 2010, when the company generated $45 million in revenue, according to eMarketer estimates.

By comparison, Facebook closed 2010 with US$1.86 billion in revenue, according to eMarketer, which forecasts that the social networking leader will generate $4 billion this year and $5.7 billion in 2012.

Meanwhile, eMarketer sees MySpace's revenue on a downward slide from $288 million in 2010 to $184 million this year and $156 million in 2012. MySpace laid off 500 employees, or about 47 percent of its global staff, earlier this month.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: eMarketer, Facebook
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the CIO comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: advertising, internet, Internet-based applications and services, social media, twitter
Latest Blog Posts
Whitepapers
  • Removing BPM Silos to Unleash Process Power - 15 Best Practices for Enterprise BPM
    You are about to get a lot smarter about Enterprise Business Process Management (BPM ). T his article is the first in a series of our soon-to-be-published book, “The Intelligent Guide to Enterprise BPM .” So consider this first article your all-important primer.
    Learn more »
  • BPM Basics for Dummies
    This book helps you understand what BPM is really all about. We wrote it because BPM is so useful and so powerful — and because it is also very accessible. We wrote this book for you — the individual. You may be a business manager, or an Information Technology practitioner, or maybe an ambitious career individual who wants to know what BPM is all about and how to apply it.
    Learn more »
  • How will CIOs meet growing Security Threats?
    The growing complexity and prevalence of security threats, enabled by consumer IT and mobility, sets the stage for ever more sophisticated attacks. Security must be proactively front and center in all IT deliverables, but CIOs and CSOs must work in concert to succeed in these efforts. In this interactive white paper from CIO Magazine and EMC, learn how tightening the relationship between CIOs and CSOs will help create trust, the foundation of business relationships today. Embedded videos feature Art Coviello, Sanjay Mirchandani, and Dave Martin, and a quick survey provides benchmarking between CIO peers.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Recent comments