Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »

Google tests new Blogger layout design tool

The company calls this the most important Blogger improvement in years

Google will begin on Thursday a public test of a Blogger layout customization tool that the company says significantly broadens publishers' ability to modify the look of their blogs.

The Blogger Template Designer includes ready-to-use professional designs, pre-built templates that can be further modified, a color-adjustment control to tweak the blog's color palette, stock photos for background use and an advanced interface for publishers who know HTML and CSS.

"The presentation of your content online and how you create that presentation is very important to self-expression. How you look online is your personal brand," said Siobhan Quinn, a Blogger product manager. "With this new tool, we want to empower users to express themselves not only through their words but also through their blog's design."

To use the Blogger Template Designer, publishers will have to log into their blogs through Blogger in Draft, which is where Google previews Blogger features that are still in a test phase.

"This is the biggest launch Blogger has had in several years," Quinn said.

Blogger, a pioneer blog publishing service launched in 1999, played a major part in the blogging revolution, but has at times over the years been criticized for being slow in adding features that competitors often incorporate sooner.

Nonetheless, it remains a major player in its market with millions of active bloggers and more than 300 million active monthly readers. In the past two years, active contributors to Blogger blogs have more than doubled, according to Google.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

More about: Google
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the CIO comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: web design, Google, blogging, Blogger
Latest Blog Posts
Whitepapers
  • Case Study: Understand How Edith Cowan University has Regained Control of their Storage Environment
    Storage infrastructures continue to grow at alarming rates - up to 60% or more, annually. Like many organisations, Edith Cowan University was facing such rapid data growth, with its storage system capacity projected to double each year. Using IBM Tivoli storage solutions, the university has been able to reduce the number of physical disks required and make better use of their existing storage capacity, helping them to make more efficient use of the space in their data centre and reduce their spend on power and cooling. They now make space-efficient snapshots for failover and are able to recover systems in hours instead of days.
    Learn more »
  • Email Encryption/Decryption and Signing integrated into a comprehensive content security solution
    Clearswift’s SECURE Email Gateway provides an easy to use approach to providing secure email conversations. The technology enables customers to provide the privacy, authenticity and integrity of the communication that secure messaging offers, but without the complexity and high administration cost of other systems. The Clearswift SECURE Email Gateway with integrated encryption technology enables business to communicate with confidence and protects them from the risk of sensitive data loss.
    Learn more »
  • Best Practices for Energy Efficient Storage Operations Version 1.0
    The energy required to support data center IT operations is becoming a central concern worldwide. For some data centers, additional energy supply is simply not available, either due to finite power generation capacity in certain regions or the inability of the power distribution grid to accommodate more lines. Read on.
    Learn more »
All whitepapers
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Recent comments

HP and IDG news, product videos and resources