One of the greatest benefits of the cloud model is its ability to allow users to increase or decrease their spend almost at will.

So when the business-to-business sales organisation Strike Force Sales began looking for something to replace its existing contact centre information system for its sales agents, it made sense to look in the cloud.

Strike Force Sales had begun operations in 2006 using an in-house contact centre system. But since then the company has grown to employ 50 staff over two shifts, and the older system simply couldn't cope.

Strike Force Sales decided on a cloud-based contact centre management system from the Australian developer IPscape. Joint managing director Chris Moriarty says the cloud-based system not only offered greater flexibility, with licensing based on a pay-as-you-use basis, it has also improved cash flow.

"IPscape provides us with the tools to better manage our business through efficiencies, productivity improvements, cost reduction and real-time management, which in turn helps us to provide better lead generation for clients," Moriarty says. -- B Howarth