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Twitter: How to Get Started Guide for Business People

Don't understand what all the Twitter fuss is about or why you might want to use this social networking tool? You're not alone, but you may be missing out on useful information and professional connections. Check out our quick and easy guide on how and why to get started with Twitter.

Twitter remains a very nascent social network, so if you don't know how it works or what it does (or you haven't even heard of it), don't feel bad. In fact, you're still in the majority. But we're here to help you reap the benefits of Twitter with this quick get-started guide.

Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social media and who pens a blog on Web Strategy, says that while Twitter doesn't release exact numbers, he estimates that three to six million people use Twitter, compared to 150 million for Facebook.

Here is an (appropriately) short explanation of Twitter: Twitter is a free service that allows users to publish short messages of 140 characters or less. These messages are read by "followers" - people who make a conscious decision to subscribe to your messages and have them delivered to their own Twitter home pages.

Each message you post is known as a "Tweet." In the social media and social networking industry, Twitter facilitates a process known as microblogging or microsharing. Every user is identified by putting an "@" sign in front of their name (for instance: @cglynch).

Joining Twitter has value for many people, but it can also be a waste of time if you don't understand how the medium works and how best to utilize it. We take a look at suggestions from social networking gurus to help you determine if adding Twitter to your daily tech diet is in your best interest.

Do You Belong on Twitter?

The Wild West view of social networks proposes that you should just try them out and see whether or not you like them. But in a world where most people already belong to existing social networks (such as Facebook or LinkedIn), on top of using long-established technology like e-mail and text messaging, allocating time for another outlet should be considered carefully.

"Think about why do you want to do it?" Owyang says. "Do you want to join because there's buzz about it [in the media] or because President Obama is on it? Especially now, you need to spend your resources and your time well."

Twitter should be place where you want to share common interests and ask insightful questions, and, ideally, read the interesting answers you get back, says Laura Fitton ( @pistachio), who runs Pistachio Consulting, which advices people and companies on how best to utilize Twitter.

Though some people use Twitter to keep people in their personal life updated, Twitter has developed a business following. People in a particular industry (say engineering, software development, or public relations ) often use Twitter to keep up with news, opinion and happenings in their field, for example. Once you get going with Twitter, this information will come to you. More on that in a minute.

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5 Comments

Karen Dempster, Creating Change

1

Twitter: How to Get Started Guide for Business People

Thank you for a good article. I joined Twitter about a year ago, and only in the last couple of months have explored it's potential.

May I suggest business people consider briefly looking through the people interesting people you follow, or who follow you, are following. (Boy, that's a sentence!)

Many of these are of course personal, however often you find a total gem of an information source or a business you may never have imagined existed, etc. Certainly, you find items you may have forgotten to search for.

When you do this, it is not necessary to go to the profile, merely hover over the ID and if the short bio is appealing in terms of your business, it may be worth checking the person's website. (Absent, vague or very frivolous details therefore are a major business-use barrier and I find I am quite efficient with this decision making.)

The excellent thing is that "unfollowing" someone is not really a personal rejection in Twitter. It merely shows a realisation of different discussion streams, usage patterns and reasons for being "on", etc. However, it would be rare to unfollow a friend. A major series of tweets by someone in business that I don't know well re their every coffee break would certainly be best avoided and would end up with me unfollowing!

I think Twitter is a very segmented market, but can be a sophisticated tool therefore. When you find your "right fit" segment it is a great opportunity to gradually work out over time if there is a chance of business synergy and mental alignment. And it is far less slow in response times than Fbook which is becoming a huge nightmare of applications.

Pierre Henson

2

Kendall Stephens

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Stacey Hensley

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Anonymous

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