CIO
Book looks at IT's chic appeal to attract girl power
New book to entice more teenage girls into IT gains worldwide attention
Andrew Hendry (Computerworld)  10 March, 2008 15:50:54

An Australian not-for-profit book aimed at attracting teenage girls into careers in IT has attracted international attention and will now go on sale as part of a global bid to entice more young girls into IT careers.

"Tech Girls are Chic, not Just Geek" is aimed at girls aged 12-16 and follows the real life stories of 16 "tech girls" - a diverse range of young Australian women working in technical and non-technical IT careers, ranging from Web development to recruitment to research.

The women were selected for their diverse range of careers, aspirations, social backgrounds and working environments so that young readers could find at least one "tech girl" they can identify with.

Each "tech girl" has a "fun" profile that appeals to their younger target audience and aims to dispel the myth that a career in IT equates to being a desk jockey or a socially inept geek.

Each profile is followed by a short fiction story written by the featured "tech girl", a move that co-editor Jenine Beekhuyzen said was inspired by the popularity of the Girls Night In book series.

"We thought a short fiction story might be a nice way to firstly get the girls to pick the book up and read it, and then hopefully to show a different side of the women -- that they are creative and have skills other than technology skills," Beekhuyzen said.

"So for example there is a girl who wanted to create a formal dress of her own, but she couldn't draw. So she found a computer program that helped her to design her perfect formal dress."

The book, sponsored by AWISE and IBM, has been produced with the intention of handing out some 5000 free copies to young girls attending technology days held at schools in Queensland, Western Australia and Victoria, and more in high schools across the nation.

But depsite only being officially launched last week, Beekhuyzen said it has already attracted foreign attention, leading to a decision to make the book available for sale.

"We've had so much interest from people wanting to buy them, particularly from overseas. We've had lots of orders from the UK, Europe, and Singapore, so we've decided to sell them at $20 per book," she said.

"That money will help us print and post the book to other girls in Australia, so any girl that doesn't go to the events can order one online and we will post it out to them for free."

Beekhuyzen is currently a full-time PhD student at Griffith University as well as a small business operator.

She said one of the key inspirations for the book stemmed from the low number of girls studying IT related courses at universities.

"At the moment it is at about 10 per cent, which is probably the all time lowest it has ever been. If half the population is female and are using technology, and only 10 per cent of it is being made by females then I think the type of technology we are getting may be a bit skewed," she said.

"It's not really making use of the different people that are out there, the skills and perspectives they have. I guess technology could be quite different if we had more girls and women developing it."

Sonja Bernhardt, founder of the IT Screen Goddess Calendar and IT Million $ Babes Award, said it was great to see non traditional approaches to the issue of declining numbers of girls in IT.

"If more females were involved in designing and creating technology we may see a world with different designs, and one that takes into account an inclusive set of perspectives. We may even see technology that is simpler to use and more attractive," Bernhardt said.

Comments

Post new comment

Login or register to link comments to your user profile, or you may also post a comment without being logged in.
The content of this field is kept private and will not be shown publicly.
Enter the fully qualified URL, eg. http://www.example.com/
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

Syndicate content

HP Data Center Transformation solutions offer practical ways to overcome the energy and capacity limitations, operational vulnerabilities and technology constraints that can plague your data center. Choosing from a portfolio of solutions matched to your business needs, we can help you transform your data center into a business-driven, process-smart and future-ready asset.

Latest on Data Centre

  • +

    Inside Internode's data centre 05 June, 2009 14:39:00

    Computerworld gets an exclusive behind the scenes look inside Internode's Adelaide data centre with network guru Mark Newton
    Computerworld gets an exclusive behind the scenes look inside Internode's Adelaide data centre with network guru Mark Newton
  • +

    HP uses outside air, big fans, 12-foot raised floor to cool servers 03 June, 2009 07:44:00

    It's also cutting data center power use by painting server racks white
    Just off the North Sea coast in the United Kingdom, Hewlett-Packard Co.'s EDS unit has built a data center that largely relies on cold sea air to keep servers chilled and -- by doing so -- cut the center's cooling power needs in half.
  • +

    HP targets the cloud with new hardware 12 June, 2009 08:27:00

    HP offers complete cloud computing package for businesses
    HP has designed a new portfolio of hardware, software, and services, aimed at reducing costs and saving resource, particularly for businesses involved in Web 2.0, cloud and high-performance computing.
  • +

    Defence to spend $700m on ICT reform 05 June, 2009 11:13:00

    Strategic Reform Program report reveals only half of defence IT budget visible to CIO
    Less than half of the annual $1.2 billion spent by Defence on its ICT is visible to its chief information officer, Greg Farr, a new report has revealed.
  • +

    Inside Telstra's Virtualisation Strategy 11 May, 2009 14:12:00

    Need to cut infrastructure costs driving the strategy
    Telstra is increasingly turning to virtualisation as its core strategy to both manage the rising costs of, and growth in, its data centres, according the company’s CIO, John McInerney.
  • +

    Defence to Initiate ICT Reform Program, Expand CIO Role 05 May, 2009 11:56:00

    ERP rollout, data centre consolidation, single architecture all on the cards, according to the Department of Defence’s strategic policy white paper
    The Defence department has signaled a raft of changes to its approach to information technology under a new ICT reform program.

Free Resource Library

Data Centre Assessments

The First step to Optimising

Speeding business innovation

Removing barriers to growth, increasing agility and driving out costs

Assessments: Ammunition for Facts-Based Decision Making
by Richard L. Sawyer, Senior Principal, HP Critical Facilities Services
Download Podcast Download Transcript
 

CIO Summit The New World Order Opportunities and Challenges for CIOs

23rd July 2009
The Westin Sydney


A content-rich networking event where CIOs and senior executives collaborate on business and technology issues ranging from the impact of the economic downturn to the most pressing trends affecting IT in the enterprise.

Register Now

  • +

    New scam email uses Australian Federal Police to gain victims' trust 03 July, 2009 10:49:00

    Fake offers of free AFP monitoring service to stop "cybernetic attacks"
    Cyber criminals have changed tack in their ongoing scam campaign against banks, moving to the use of government agencies to gain the trust of unsuspecting email recipients.
  • +

    AFP hits $6 million identity fraud syndicate 03 July, 2009 08:25:00

    $500,000 of goods per week purchased with fake credit cards
    The Australian Federal Police (AFP) claims to have struck a major blow to a multi-million identity fraud syndicate.
  • +

    5 steps to secure a new PC 30 June, 2009 00:19:00

    Just unwrapped a brand-new PC? Security pros share their secrets for making your system Internet-safe.
    A common misconception is that a shiny new computer is more or less secure because it hasn't yet been exposed to the Internet's sinister underbelly. But the truth is, these machines come out of the box needing scores of patches, some basic security software downloads and the disabling or replacing of items security pros don't typically trust.
  • +

    Facebook simplifies privacy settings, calls them too complex 02 July, 2009 05:48:00

    The social-networking site is also getting ready to let members share content with anyone on the Internet
    Facebook will simplify the way in which it offers privacy options to its users, as it gets ready to give its members for the first time the option to make the content they post on their profiles available to anyone on the Internet.
  • +

    DR a growing concern for A/NZ CIOs: Symantec 02 July, 2009 09:16:00

    Mission critical apps and cost of down-time major drivers
    CIOs in Australia and New Zealand are increasingly getting involved in the disaster recovery planning of their organisations, according to a new survey from Symantec.
Upcoming Industry Events
  • CIO SummitNSW - Sydney | 23/07/2009 | Hosted by CIO Magazine, IDC & the CIO Executive Council
Whitepaper

State of Internet Security

Spyware, viruses and other malware transported via Web sites represent the most serious data threat to companies today. Read on find out how you can appropriately leverage technology and appropriate business technologies to protect your business.


CIO Industry Insight Podcast #4: Kerry Stratton, Managing Director of Healthcare, InterSystems
Listen to the latest edition of CIO Live which is now available for download.
Listen to the podcast
Sign up to the CIO Live email